
In the ever-evolving world of marketing communications, where adaptability, innovation, and strategic leadership are critical currencies, one name continues to resonate with distinction; Nana Milagrosa Utomi, the Chief Executive Officer, Mabat Pro Experiential Marketing Limited (MPXM).
With nearly two decades of hands-on experience and groundbreaking contributions, she has carved a niche as one of Africa’s foremost experiential marketing leaders, reshaping how brands connect with audiences across the continent.
Her agency, MPXM has been making waves in the experiential marketing landscape. The agency stands out with its capacity to deliver highly effective marketing campaigns. By activating the creative energies of brands, ventures, customers, and relationships, the agency has mastered the art of building brands in ways that fascinate consumers.
Pioneering a New Standard of Brand Experience
As the CEO of MPXM, an integrated experiential marketing agency based in Lagos, Nigeria, Nana brings more than just marketing expertise to the table. She offers a vision that disrupts the norm. At the heart of her methodology is a steadfast refusal to embrace one-size-fits-all solutions. “I don’t offer cookie-cutter solutions; it’s always a customized unique experience,” she often says, and her portfolio more than validates this philosophy.
Nana has orchestrated high-impact campaigns for some of the world’s most recognized brands, like Maybelline, Hennessy, Molfix, and Sanofi Aventis, demonstrating agility and depth across diverse sectors including fast-moving consumer goods (FMCG), beauty, and healthcare. Whether crafting sensory-driven product activations or immersive brand experiences, she elevates consumer engagement to an art form.
Leadership Without Borders
Nana’s influence transcends geographical limitations. Her strategic prowess has earned her a reputation across West and Central Africa, with transformative work in Cameroon, Gabon, and Equatorial Guinea. One of her most impactful roles came in 2020, when she was appointed Advisor for Communications, Marketing, and Business Development at GEPETROL, Equatorial Guinea’s National Oil Company.
In this role, she led the conceptualization and launch of a National SME/MSME Business Incubator tailored to the oil and gas servicing sector. The initiative aimed to drive local enterprise development, proving her capacity to merge economic strategy with brand-building, a rare blend of expertise in both public and private sector engagements.
Driving Industry Progress and Professional Development
Beyond corporate corridors, Nana is deeply invested in the growth of Nigeria’s marketing ecosystem. As Chairman of the Events & Conference Committee at the National Institute of Marketing of Nigeria (NIMN), she has played a pivotal role in curating transformative industry dialogues.
The 2024 Annual Marketing Conference, under her stewardship, brought thought leaders and practitioners together under the banner of “Empowering Nigerian Brands: Leveraging Local Content for Global Success.” The event marked a critical milestone in reframing the narrative around indigenous brands, encouraging marketers to harness cultural intelligence and local ingenuity as competitive global tools.
Accolades That Tell a Story of Excellence
Nana’s consistent trail of excellence has not gone unnoticed. In 2022, she was named “Experiential Marketer of the Year” at the prestigious Nigeria Media Nite-Out Awards, affirming her leadership in crafting consumer-centric experiences. She has also been repeatedly recognized among the Top 50 Women in Marketing and Communications (WIMCA) from 2019 to 2023, a rare five-year streak that reflects her enduring relevance and impact.
A Commitment to Lifelong Learning and Excellence
A firm believer in continuous professional development, Nana is affiliated with a network of leading institutions that reinforce her commitment to global best practices. She holds memberships in; National Institute of Marketing of Nigeria (NIMN), Chartered Institute of Marketing, UK (CIM), Project Management Institute (PMI) and Digital Marketing Institute, UK (DMI).
This cross-disciplinary engagement ensures that she remains at the forefront of innovation—constantly merging traditional brand wisdom with digital fluency and project execution rigor.
Legacy in Motion: Mentorship and Inspiration
Perhaps most inspiring is Nana’s dedication to mentorship and leadership development. Her journey, marked by resilience and vision, continues to serve as a blueprint for aspiring marketers across Africa. Whether she’s leading a high-stakes campaign or speaking at a conference, Nana remains committed to uplifting emerging talent, particularly women looking to make their mark in the dynamic field of marketing communications.
A Force of Innovation and Influence
Nana Milagrosa Utomi is not just shaping experiences, she is shaping the future of marketing in Africa. Through her strategic brilliance, passion for excellence, and advocacy for industry transformation, she is redefining what it means to be a marketer in the modern age. Her legacy is one of bold ideas, transformative impact, and relentless pursuit of excellence—a beacon for the next generation of African marketing professionals.
Recent Campaigns and Activations
In 2024, MPXM executed several groundbreaking campaigns and activations, including: The Macallan “Tales of the Macallan Volume 2” Launch: MPXM curated an immersive gastronomical experience, transporting guests through a sensory journey that captured the essence of The Macallan.
Another notable campaign crafted by the agency is the Maybelline 0+0 Valentine Campaign, MPXM designed an ART-inspired Mall Activation setup, captivating shoppers with an immersive “Love at First Swipe” experience.
MPXM’s expertise in experiential marketing has enabled the agency to deliver innovative, immersive experiences that drive brand engagement, awareness, and loyalty. This makes it one of the few agencies to watch in 2025.