As the echoes of Earth Day 2025 resonate globally with the powerful theme, “Our Power, Our Planet,” LG Electronics commitment to environmental stewardship isn’t just about rhetoric – it’s about action.
It is important to note that, climate change and waste are ever-growing problems worldwide, it is essential to understand how these two significant issues affect each other. Recycling helps combat the climate crisis by limiting the use of raw materials and reducing waste going into landfills.
Project Drawdown estimates that recycling between 2020 and 2050 will reduce emissions by 5.5 to 6.02 gigatons of carbon dioxide, equivalent to taking over one billion cars off the streets for one year. Recycling is a practical yet easy change to help curb greenhouse gas emissions and limit the climate crisis.
Undersding this, and in a landmark move poised to reshape Nigeria’s environmental landscape, the global electronics giant launched its ambitious “Recycle Today, Restore Tomorrow” e-waste collection drive, a pioneering initiative in partnership with Hinckley Recycling, Nigeria’s leading e-waste management company. This is more than just a collection drive; it’s a strategic blueprint for a sustainable future, with grand plans for nationwide expansion throughout the year.
The staggering volume of electronic waste, or e-waste, has become a silent environmental crisis, growing faster than almost any other waste stream on the planet. Millions of electronic devices reach their end-of-life annually, often ending up in landfills where hazardous materials can leach into the soil and water, posing grave risks to both human health and the environment. “Recycle Today, Restore Tomorrow” is LG’s proactive answer to this pressing challenge, designed to empower Nigerians to take direct action.
“This initiative isn’t just about electronics—it’s about empowering people to be part of the climate solution,” asserted Mr. Paul Mba, Corporate Marketing Manager, LG Electronics, Nigeria. He passionately articulated the urgent need to address the tons of electronic waste – from TVs and refrigerators to phones and other gadgets – that pollute air, water, and soil when improperly discarded. “Together with Hinckley Recycling, we’re giving Nigerians the opportunity to take meaningful action for the planet, starting with their own homes.”
The initial phase of the drive saw an enthusiastic response from Lagos residents. Dedicated Hinckley Recycling collection centres became vibrant hubs of environmental consciousness, as households and businesses embraced the opportunity to responsibly dispose of their old, unused, or damaged electronics.
This proactive engagement not only facilitated responsible decluttering but also directly contributed to the vision of a cleaner, greener Nigeria. Mr. Adrian Clews, Managing Director, Hinckley Group, expressed his pride in the collaboration, stating, “Our shared vision for a cleaner Nigeria is not just about what we collect—it’s about how we inspire the next generation to protect their environment.”
But the Earth Day launch was merely the beginning of a far grander vision. In a bold declaration that signals a paradigm shift for corporate environmental responsibility in Nigeria, Mr. H.S Ji, Managing Director of LG Electronics, Nigeria, unveiled ambitious plans to significantly expand the e-waste collection project across the entire nation throughout 2025.
This forward-thinking initiative will specifically target the retrieval and recycling of old LG Electronics products, collaborating with a network of top-tier recycling companies. The core objective is to champion sustainability and cultivate a deeper eco-conscious awareness across the country, fostering a true circular economy where discarded technology is given a new lease on life.
“Through innovative partnerships and community engagement, LG Electronics will empower local communities, create green jobs, and ensure that obsolete devices are repurposed into materials that support future innovation,” Mr. Ji passionately stated. He underscored that 2025 will be a “pivotal year” in LG’s environmental journey, emphasizing that sustainability is no longer merely an option, but a core business principle driving long-term positive impact for Nigeria and beyond.
By actively fostering community participation and illuminating the tangible value of circular economy practices, LG Electronics is not just mitigating environmental impact; it is establishing a powerful precedent for corporate responsibility across Africa and globally. “Recycle Today, Restore Tomorrow” is more than just a catchy slogan; it is a clear testament from LG that the path to cutting-edge innovation is intrinsically linked with the path to profound environmental restoration.
