From factory tours to learning kits, Viju Industries turns Children’s Day into a vibrant launchpad for Nigeria’s future innovators.
In a colorful and inspiring display of corporate social responsibility, Viju Industries Limited, the company behind the beloved Viju Milk, transformed its Ikeja headquarters into a hub of learning, laughter, and legacy on Nigeria’s Children’s Day, May 27. Themed “Celebrate Their Brilliance,” the event was far more than a festive gesture, it was a strategic investment in the next generation of thinkers, doers, and change-makers.
The initiative, carefully curated to blend education with excitement, welcomed students from a spectrum of schools and children supported by notable NGOs across Lagos State. While Children’s Day is traditionally marked with merriment, Viju Industries took it several steps further—offering not just fun, but purpose.
A Tour with a Twist
The highlight of the day was the unveiling of the Viju Educational Tour Programme—an interactive, behind-the-scenes journey through the company’s cutting-edge production facility. For many children, it was their first time inside a modern manufacturing plant. Wide-eyed with curiosity, they observed the meticulous process behind the drinks they love, from raw ingredients to the final packaged product.
“This is not just a factory visit,” emphasized Raphael Osiomwan, Brand Manager of Viju Milk. “It’s a living classroom. When children see science and technology in action, they start to imagine their place in it.”
Indeed, the tour offered a rare blend of education and engagement, designed to ignite early interests in STEM fields—science, technology, engineering, and mathematics. With Nigeria’s urgent need to nurture homegrown innovation, such early exposure is not just valuable, it’s vital.
More Than a Celebration: A Statement of Purpose
To complement the educational experience, Viju distributed thoughtful “Welcome Packs” to every participating child. Each pack included an assortment of Viju products, ensuring nourishment, as well as branded exercise books to support their academic journey.
Participating schools included Police Children School Ikeja, Golden Anchor School, Bridge International School, and Joy Children’s School, while NGOs such as JTAH Foundation, DOAM Foundation, Help a Soul Foundation, and Scholar Kids Concept brought smiles from underserved communities into the spotlight.
For Aderonke Oyelakin, State Coordinator of the Child Protection Network, an initiative of UNICEF, Viju’s efforts struck a chord. “This magnanimous act is a way of giving back to society. Viju continues to show that corporate responsibility and social impact can go hand-in-hand.”
Sustainability with a Human Face
At the core of this celebration lies Viju’s unwavering belief in sustainability—not just in environmental terms, but in human capital. The initiative is a reflection of the company’s broader goal: bridging the gap between industry and education. By crafting experiences that are both meaningful and memorable, Viju is planting the seeds of leadership, innovation, and social consciousness.
As Osiomwan eloquently put it: “We believe every child holds the promise of brilliance. It’s our responsibility to nurture that light.”
A Call to Action
With the success of this year’s event, Viju Industries is calling on educators, community leaders, and parents to take advantage of the Viju Educational Tour Programme. By participating, they can offer children more than just a day out—they can offer a glimpse into the future they can create.
In Summary
On this special Children’s Day, Viju Industries didn’t just distribute drinks—it delivered inspiration. In a time when children need more role models, more opportunities, and more champions, Viju stepped up—not just as a brand, but as a beacon.
In every smiling child, every spark of curiosity, and every question asked during the factory tour, there was evidence of something greater being built: a future driven not just by profits, but by purpose. And that, indeed, is brilliance worth celebrating.
