Ribena, the nutritional fruit-drink from the stable of Suntory Beverage and Food Nigeria has unveiled its “Ribena Good Values School” programme aimed at entrenching good values and healthy living among young people in schools across Nigeria.
The programme is part of Suntory’s initiatives aimed at developing and impacting the lives of its young consumers while also contributing to the process of nation building.
The Ribena “Good Values School” programme will be executed in partnership with Bridges to Goodness (B2G) Projects. Bridges to Goodness Projects is a social enterprise organization founded by a team of social architects to build and celebrate the goodness and greatness of our younger generation.
Announcing the programme, the Marketing Director, Suntory Beverages and Foods, Mrs. Rosemary Akpo, said the programme is a national initiative that is strategically important particularly now that young people in Nigeria are faced with several issues which are challenging their development. This grass root initiative will go a long way in helping to mould right leaders for tomorrow.
“This is a Ribena initiative that we have launched as we look forward to commemorating this year’s International Children’s Day. We are working at ensuring the programme spreads across the nation and that is why we are partnering with B2G in this first of its kind, program. We are proud that we are supporting the efforts of the parents, guardians and the government to produce young people that will grow with the kind of values that will positively affect lives and also make them relevant in the scheme of national development” Akpo said.
The “Ribena Good Values” School Programme was flagged off on April 4,, 2017 with a mandate to interface with public and private schools that desire to participate in the programme.
A major part of the programme, the “Ribena Children for Good Values” Contests and Awards accepts entries from interested schools. The intra-school contest will commence on April 24, 2017. The award is designed to honour and inspire young people regardless of their status or background but whose lives and activities demonstrate an enduring commitment to qualities associated with good values and character.
Explaining the activities, the Brand Manager, Ribena, Essien Ekemini stated that the programme will be intense and impactful so that the young people can bring out the best in them. He informed that the program will involve over 500 schools in its pilot stage. The pupils will be requested to participate and compete at different levels leading to the grand finale.
In his remark, the CEO, Bridges to Goodness Projects, Prince Nnagozie Ochi thanked Ribena for partnering with his organisation to rollout the programme stating that it shows the brand’s commitment to the development of young people in the country.
“The mission of B2G Projects is to help young people learn to make better life choices and lead values-driven lives that would enable them to succeed in their endeavours, live fulfilled lives and become responsible and productive citizens. We believe that with Ribena, we can reach more kids in the country and help them develop their life building skills” Ochi said.
It would be recalled that Ribena has consistently demonstrated its commitment to better living beyond being a household brand. The brand recently concluded its “Ribena Back to School Scholarship Promo” where it awarded scholarships to winning children to support them in their education and it is also partnering with the Lagos state government on its “Echoes from Tinubu Square” project, a programme which helps young people learn and get inspired by the heroics of past icons and leaders, while they have fun.
