Media Panache, Nigeria’s fast rising Public Relations and digital media agency has made a mark in the sphere of PR; for their aptitude and skills in Public Relations. The agency was founded by Timilehin Bello in 2016 and has become one of the major players in the Nigerian PR industry.
Flashback to a few years ago; where some of Nigeria’s most extolled PR agencies like Red Media, Brooks & Blake, Black House Media, C&F Porter Novelli and a few others largely dominated the industry – almost making it difficult for forthcoming or small-time PR agencies to revel in the pinnacle of Public Relations & Advertising. As a result of this, some of the small-time agencies were plagued with despondency as the top agencies pretty much set the bar incredibly high.
Today, it would almost seem unprecedented to find a-year-old company rival the seemingly unparalleled agencies. Taking a closer look at Media Panache’s executed projects, one would discern their exponential growth over the months can be attributed to their uniqueness. Among the things that set the agency apart is the strategic approach they wield in the execution of projects. A typical example is the campaign for the maiden edition of Otisese Carnival by Ooni of Ife; Dr Adeyeye Ogunwusi, Ojaja II in 2016. They were able to put a spotlight on Ile-Ife through the course of the campaign, which in turn; resurged the legacy of the ancient city among millions of people on the internet; cutting across a wide range of audience.
The carnival reportedly recorded a successful output; catching the attention of American award-winning veteran rapper Snoop Dogg, who took to his Instagram to share with his over 16 million fans; a clip from one of the carnival’s segment which involved a number of stuntmen engaging in mind-blowing bike stunts. In a short caption, the rapper wrote “Mood”; springing an avalanche of comments from fans; with many praising the stuntmen and Nigeria.
Another example is the success of last year’s ‘Olamide in Concert 3’ (OLIC 3); another project in which they handled with consummate professionalism. As reported by the media and concertgoers; the concert recorded another unparalleled success. The awareness generation online for the concert was ubiquitous, contributing to the frenzied purchase of tickets by enthusiastic fans and general users on social media; causing the tickets to sell-out weeks before the concert.
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According to the CEO of the agency, Timilehin Bello, “the agency consists of a team of young experts, with minds beyond this world.” The team consists of young and vibrant individuals in their mid and early 20’s – an enviable feat, considering many other top PR agencies consist of older members.
The agency boasts a list of prestigious clients in both the corporate and entertainment industry, including federal financial institution Bank of Industry, freight company Simplified Corporate Logistics, Web hosting company Whogohost, popular on-air personality Yaw, afro-pop star Skales, comedy pioneer Alibaba, Nollywood actress Faithia Balogun, singer Solidstar and more
