LG Electronics launches Evercool Smart Inverter Refrigerator into Nigerian Market

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… Low Energy Consumption with Inverter, Solar panel & Generator Compatible Refrigerator

L-R: Product Marketing Manager, Home Appliances division, LG Electronics West Africa operations, Mr. Nishant Kawoor; Product Trainer, LG Electronics West Africa operations, Mr. Moses Osime; Assistant Marketing Manager, Home Appliances division, LG Electronics West Africa operations, Mr. Choon Hung Har; and General Manager, Corporate Marketing, LG Electronics West Africa Operations, Mr. Rajesh Agnihotri, during LG Evercool Smart Inverter Refrigerator Launch, in Lagos
L-R: Product Marketing Manager, Home Appliances division, LG Electronics West Africa operations, Mr. Nishant Kawoor; Product Trainer, LG Electronics West Africa operations, Mr. Moses Osime; Assistant Marketing Manager, Home Appliances division, LG Electronics West Africa operations, Mr. Choon Hung Har; and General Manager, Corporate Marketing, LG Electronics West Africa Operations, Mr. Rajesh Agnihotri, during LG Evercool Smart Inverter Refrigerator Launch, in Lagos

Power supply in Nigeria is unstable with an average blackout time of 8 hours per day; these outages have been of major concern to many households as it is apparent that most foods will not remain safe in the refrigerator without power for long as they go bad within 4 hours of power outage. In a bid to salvage the situation, LG Electronics, Nigeria’s leading brand in Home Appliances and Consumer Electronics has launched into the Nigerian market, 5-star rated frost-free Evercool Smart Inverter Refrigerator which can be powered with inverter, solar panels or generator ensuring that cooling is not in any way interrupted during power cuts.

 L-R: Marketing Assistant, Home Appliances division, LG Electronics West Africa operations, Mrs Blessing Obiesie; Product Marketing Manager, Home Appliances division, LG Electronics West Africa operations, Mr. Nishant Kawoor; Product Trainer, LG Electronics West Africa operations, Mr. Moses Osime; Assistant Marketing Manager, Home Appliances division, LG Electronics West Africa operations, Mr. Choon Hung Har; and General Manager, Corporate Marketing, LG Electronics West Africa Operations, Mr. Rajesh Agnihotri, during LG Evercool Smart Inverter Refrigerator Launch, in Lagos.
L-R: Marketing Assistant, Home Appliances division, LG Electronics West Africa operations, Mrs Blessing Obiesie; Product Marketing Manager, Home Appliances division, LG Electronics West Africa operations, Mr. Nishant Kawoor; Product Trainer, LG Electronics West Africa operations, Mr. Moses Osime; Assistant Marketing Manager, Home Appliances division, LG Electronics West Africa operations, Mr. Choon Hung Har; and General Manager, Corporate Marketing, LG Electronics West Africa Operations, Mr. Rajesh Agnihotri, during LG Evercool Smart Inverter Refrigerator Launch, in Lagos.

The event which held at LG Brand store in Ogba- Lagos was aimed at meeting the needs of Nigerian consumers distressed by constant power cuts who feel the need to have fresher foods as well as innovative technologies and products.

The LG Evercool Smart Inverter Refrigerator comes with the Inverter-ON mode feature which is automatically activated during power cut. The working Mechanism of “Inverter-On” is based on MICOM (mini-computer) which automatically detects the change of input voltage from Power-Cut and converts Normal Mode to “Inverter-On” Mode. Inverter-On mode automatically adjusts the temperature for both fridge & freezer compartment slightly higher to use the battery longer by consuming less energy.

Speaking at the event, Managing Director, LG Electronics West Africa operations, Mr. Seonghak Kim said: for us at LG Electronics We are excited to be unveiling the much awaited LG Evercool Inverter Smart 2.0 Refrigerator specifically designed for the Nigerian market with its inverter compatibility technology to keep food fresh even during power outages. The new Smart inverter compressor refrigerator fully meets international standards and is indeed one of the most advanced and energy efficient compressors you can find anywhere in the world”.

More than 1 billion tons of food is wasted annually in Africa due to poor storage facilities and limited cold storage. Owing to the fact that Evercool smart inverter refrigerator can optimize and keep the temperature lower during a power cut, LG Evercool refrigerator is capable of saving users money as it reduces unwanted food wastage as it can work during power cut. Although there are misconceptions about the use of Inverter with refrigerator as many believe it will consume more electricity as well as dramatically shorten the battery life, with the Inverter-ON mode in the Evercool Smart Inverter Refrigerator. It guarantees longer battery running time and optimum energy saving.

In his address General Manager, Home Appliances Division, LG Electronics West Africa operations, Mr Hyunwoo Jung disclosed: “Power supply in Nigeria is unstable. With an average blackout time of 8 hours, most people own inverter, solar panels or generators to ensure uninterrupted power during power cuts.

When power goes out the LG Evercool Smart Inverter Refrigerator activates “Inverter-On” mode; this ensures that cooling is not interrupted in anyways. This consumer-oriented mindset has been at the heart of our success from inception. LG Evercool Smart Inverter Refrigerator has come to solve the problem faced by households as a result of the constant power outage that is the reality in Nigeria today. It sets a new standard in the industry and help make lives smarter and better”.

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