In a fresh attempt to deepen its market share in Nigeria, Nigeria’s largest indegenous manufacturer of mattresses and pillows, Winco Foam Industries Limited, holds Bi-Annual Mid Year Distributors Meeting recently in Lagos.
Welcoming Distributors to the event, the Technical Director, Mr. Oluchukwu Okafor who appreciated the Distributors for their loyalty and supports over the years, disclosed that, the distributors can testify to various transformations going on in the company.
He also reiterates the company’s commitment to uphold the quality standards they’ve been known for, over four decades of existence. His word: “as you all know over the years that we don’t compromise on our quality, I assure you of our continuing commitment to our quality standards.”
According to him, the manufacturing process of our mattresses and pillows are in tandem with global best practice, adding that sleeping on the right mattress is paramount for proper body alignment, support and relief from pressure points.
Continuing, he pointed out that, “our products are what present day consumers need for quality sleep which will enable them wake up refreshed the following day.”
“buying a mattress and then a bed frame can be an expensive and stressful experience. Our 2 in 1 Winco Divan Mattress offers a cost efficient bed and mattress bundled in one product, eliminating stress and loss of money. Now your time and money can be spent achieving more.” He added.
Also at the event, the Marketing Director, Mr. Ifeanyichukwu Okafor who unveiled the company’s business development plans assures the Distributors of continual business growth of ‘win-win’ situation for both the company and its stakeholders.
He presented a mouthwatering incentives and rebates structure to the Distributors wherein he disclosed that, the Distributors will be given all the support they need to drive sales.
The high point of the event was the unveiling of the 2021 Winco Foam Distributors Promo Campaign by the Marketing Director in which he said trade partners will be rewarded with Toyota Corolla, weekend holiday in Africa resort, generating set among others.
Speaking on behalf of the distributors, the Managing Director of Andix Interior John Andrew who thanked the management of Winco Foam promised to do their best to ensure winco is repositioned to a place of relevance in the bedding brands landscape in Nigeria.
Also, the Managing Director of Jindave Ventures, Mrs. Akiobu Bukola commends the management of Winco Foam for the distributors’ parley and promised adequate support for the brand.
A new Winco Foam Advisory Council was inaugurated to serve through the next two years to sustain the company and the distributors relationship. Winco Foam Industries Limited is a wholly indigenous private limited company incorporated on March 18th 1983. The company since 1978 has been operating in Nigeria as one of the leading commercial organizations involved in so many activities including foam manufacturing and trading activities.
Winco Foam Industries Limited is one of the largest continuous polyurethane foam manufacturers with head office located in Lagos. The Company is family owned and operated and has been dedicated to manufacturing high quality polyurethane foam and bedding products for 30 years.
Since its early beginning as a box foam producer in Lagos with a small market presence, the company has grown and expanded into a continuous foam producer with three large multi-million naira production plants in Nigeria strategically located to serve all the markets in the country.