The West African Seasoning Company Ltd. (WASCO), on Tuesday, 25th of June, 2019 in Onitsha, the commercial city of Anambra, embarked on an entertaining market activation and sensitization on the usage of its Ajinomoto seasoning.
The News Agency of Nigeria (NAN) reports that traders and consumers, who were thrilled by the campaign at Relief Market, Ogbaru near Onitsha, also received free cash, souvenirs and seasonings as gifts.
Speaking at the event, Mr. Takashi Sato, the General Manager of WASCO, said the company aimed at engaging consumers and changing their perception about the brand.
Sato said the market activation was part of the company’s business strategies to increase sales of the Ajinomoto brand, particularly in the South-East zone where it had witnessed downturn in sales.
“Our purpose is to promote the brand. Ajinomoto is a popular monosodium glutamate (MSG) seasoning which is safe for consumption.
“It is produced through the same natural fermentation process just like “Okpei”, “Dawadawa” and it has been scientifically certified safe for consumption by global and local food authorities,” he said.
According to him, the brand has been in existence since 1909 but was introduced to Nigeria in 1991.
Also, the brand Ambassador and ace comedian, Dr Helen Paul, who thrilled consumers at the event, described the brand as a “unique and essential spice for every meal”.
“It is a global brand that has been in existence for many years. It has an irresistible taste and it’s absolutely safe”
“Everything negative said about Ajinomoto is false as it is made from sugarcane and it gives soup the required tantalizing taste,” she said.
Miyonse Amosu, a professional chef and one-time housemate in the Big Brother Naija Season 2, prepared Jollof rice using the Ajinomoto spice and served to onlookers to pass their judgment.