Smirnoff Ice, the premium and delightfully refreshing drink, is delighted to introduce ‘Chill & Win Big’, its latest N150 Million nationwide consumer promotion. Chill & Win Big is strategically crafted to reward consumers for their loyalty and to drive brand engagement.
Commencing January 25th, 2024, and running for three months, Smirnoff Ice Chill & Win Big features a range of thrilling prizes including Uber vouchers, Shortlet getaways, airtime wins, cash rewards, and an exclusive opportunity for 15 lucky winners to travel to a destination with an A List artist to Chillout in a distinct Smirnoff style.
To enter, consumers above legal drinking age are encouraged to purchase a bottle, unveil the unique code under the cork, and text the code to the 8011 for a chance to unlock a phenomenal array of prizes. Smirnoff promotes responsible drinking, urging moderation in participation. Grand prize winners will be selected in a weekly televised draw, to be announced.
Speaking at a Press conference held at the Guinness Nigeria Headquarters, Mark Mugisha, Marketing and Innovations Director at Guinness Nigeria, shared his excitement for the campaign, stating, “With Smirnoff Ice Chill & Win Win Big promo, Smirnoff is not only presenting an opportunity for our consumers to win exciting prizes, we are creating a platform for shared experiences. It is why Chill & Win Big aligns so perfectly with Smirnoff’s commitment to bringing people together in celebration. We cannot wait to see our consumers chill and win with Smirnoff”.
For continuous updates, event details, and additional information about the promo, consumers are advised to stay tuned to Smirnoff’s official channels, including the website, social media pages, and authorized retail outlets.
SMIRNOFF™ is the world’s bestselling premium vodka that traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF™ has always been known for quality and is enjoyed responsibly in 130 countries around the world. The Smirnoff Trademark range in Nigeria consists of the Vodka with an ABV of 37.5% and the Ready To Serve (RTS), which is Smirnoff Ice with an ABV of 5.5%.
18+. Enjoy Smirnoff responsibly.
