Celebrating the rich and varied sounds from Africa, and increasing international access to African culture through music, Africa’s leading digital payment platform, Quickteller, powered by Interswitch, sponsored 15 of its customers, on an all-expense paid trip to participate at Africa’s biggest music events, the Interswitch One Africa Music Fest in Dubai, UAE.
The event that ran from November 22 to 28 across various venues in the tourist city of Dubai has left in its wake, conversations hinging on the continued global acceptance of African music and artists. Conversations have also acknowledged the thrills delivered by the artists at the event.
Quickteller, in October, launched a promo which required users to transact more on the platform to stand the chance to win an all-expenses-paid trip to Dubai and experience the glitz and glamour of the Interswitch One Africa Music Fest at no cost to them!
The promo produced 15 lucky winners who emerged from two separate raffle draws. For the winners, the excitement began from the moment they were called and informed they had won the trip to Dubai. And just like a dream, they were whisked off to Dubai for the experience of a lifetime.
Together with the organizers of the musical Festival – Up Close and Personal – Quickteller took the winners on a guided tour of Dubai. They visited fun places such as the Miracle Garden, the Aquarium, and of course some shopping experience at The Dubai City Mall. Afterall, what is a visit to Dubai without shopping?
The week-long festival was packed with various events starting with a pool party. The Quickteller winners were participants at the Global Summit where salient issues such as Afrobeat music, entertainment business, travel and tourism were discussed. And there was the Music Fest at the Festival Arena where A-list African music artists held the city of gold to a standstill.
Artists that performed at the Music Fest included big names such as 2baba, Harmonize, Akothee, Wurld, Wande Coal, Mayorkun, Reekado Banks; among others. The Quickteller customers were hosted to other activities such as the All-White party on a cruise boat, the Praise Fest, the Comedy Fest and, of course, the party after the parties – the official After party at the Enish Dubai.
African talents are continually gaining international recognition and acceptance. With platforms such as the Interswitch One Africa Fest, these artists can continue to be in the limelight. Fortunately, events such as the Interswitch One Africa Music Fest creates an opportunity for fans of these artists to meet and connect with their favourite celebrities as well as connect with other fans. And this was exactly what Quickteller did for its 15 lucky customers.
Aside from sponsoring the trip, the brand gave them access to all the activities lined up, provided a guided tour of the city, threw in a shopping experience and gave them back-stage to meet with their favourite artistes. The safety and comfort of the winners was also prioritized throughout the duration of their stay.
While Quickteller ensures every user on its platform is enabled to make easy, fast and secured digital transactions, the brand has moved to connecting their customers with their other passion points. The Quickteller brand is not new to supporting music and entertainment projects and has leveraged sponsorship to the benefit of its loyal customers. One of such events is the sponsorship of the Alternate Sound 5.0 Concert in November.
And now, the brand has given its customers the opportunity to participate at the Interswitch One Africa Music Fest. This year’s participation will be the third in four years; In 2019, customers were taken to all three concerts in the US, UK and Dubai.
On the Quickteller platform, not only are you enabled to make easy digital payment transactions, such as cash transfers, withdrawals, airtime recharge, bill payment, flight and event tickets purchases, remittances etc. you are also enabled to connect and express your inner passions. Indeed, with Quickteller, everything is possible!
