The President of ADVAN, Mr. David Okeme, the ADVAN Board of Trustees’ Chairman, Aare Fatai Odesile will be leading a six man delegation to represent Nigeria at the 2016 World Federation of Advertisers (WFA) Marketers Conference in Malaysia.
Others attending the program are: The ADVAN 1st Vice- President Mrs. Joan Ihekwaba, Ex-officio of the Association Mr. Osamede Uwubanmwen, Executive Secretary, Mrs Ediri Ose-Ediale and the immediate past President of ADVAN Mr. Kola Oyeyemi
The World Federation of Advertisers (WFA) hosts an annual Global Marketer’s conference every year, this year the event will take place in Malaysia in collaboration with the Malaysian Advertisers Association (MAA). This will be the first time the Global Marketer Week will be held in South East Asia.
The annual event is scheduled to hold from March 15 to 18, 2016 with the theme, “Connecting Brand Builders.”
The Nigerian contingent will be attending the marketer’s conference in order to study best practices in Marketing Communications from around the globe, and gain current relevant business insights which will be shared with members during the ADVAN Peer-to-peer seminar in April.
Besides acquiring latest marketing intel, The representatives will be showcasing Nigeria to the world latest in order to woo possible investors to the Nigerian economy.”
The week will also include a number of side events for both public affairs and marketing professionals designed to showcase how marketers must integrate public affairs priorities into their overall marketing strategies in order to align with fast-changing consumer communities, while seeking to inspire marketers with fresh and innovative examples of great brand marketing strategies and executions across a wide range of categories, media channels and regions.
While the week’s events are designed for the global marketer, the programme will include a special focus on the opportunities to be had from this exciting region.
Global Marketer Week is celebrated in a different city each year. The 2015 event was held in Marrakech, Morocco, and previously in Sydney, Brussels, New York, Beijing, Istanbul, Sao Paulo & Rio