As part of activities to mark this year’s Poster Awards, the Outdoor Advertising Association of Nigeria (OAAN) on Tuesday unveiled a logo for the 10th Poster Awards slated to hold on June 30, 2016, themed, “Strengthening Partnership”.
The event which took place at the association’s secretariat, Amuwo Odofin, Lagos witnessed heavy presence of out-of-home media practitioners and members of the press.
Speaking at the media briefing, Committee Chairman of this year’s Poster Awards, Mr. Ladi Sole said that Poster Awards is the pride of the association adding that it does not only show the association’s appreciation of creativity in the industry, but creates a forum where stakeholders in marketing communications and other works of life meet to interact in an atmosphere of relaxation, beauty and splendor.
Sole, explained that, “The categories for the awards consideration have not changed as we encouraged the creative and buying agencies to seize this landmark edition to also make their landmark in the number of entries they submit”.
According to him, this year Awards has introduced new category “Regulatory Agency of the Year”, this is to show appreciation for the role the government agencies play in the country.
He affirmed that the panel of judges drawn from the various sectoral bodies and institutions to give credence to the exercise would be inaugurated on May 18, 2016.
In his remarks, the President of OAAN, Mr. Babatunde Adedoyin said despite the economic challenges facing the country, the association has put in place various plans to ensure that the event is successful.
He added that, this year event has been designed to give great prominence to the business session where renowned players in various sectors that affect the advertising subsector would be in attendance with the key note address being given by the doyen of the marketing communication industry, Mr. Biodun Shobanjo. He will be talking on the topic ” Indices of a Vibrant Economy: Outdoor Advertising – A catalyst for growth”.
Adedoyin also confirmed that the Minister for Information and Communication, Mr. Lai Muhammed, would grace the occasion as the chairman. The event is slated to hold at the prestigious Eko Hotel and Suites on Thursday, June 30, 2016.