MARKETING EDGE Summit Gathers Global Audience For Brand Management In A Post-Recession Economy


In response to the economic melt-down occasioned by the global outbreak of Coronavirus pandemic, and the urgent need to realign marketing and branding strategies in a post-recession Nigerian economy, stakeholders and thought leaders in the marketing communications industry are set to converge for an industry summit.

The summit, scheduled for Thursday, 25 March 2021 (between 9am-4pm GMT), which has the theme: Brand Management Imperatives & Challenges in a Post-Recessionary Nigerian Economy, is organised by MARKETING EDGE, Nigeria’s leading marketing and brand-focused magazine.

Tagged MARKETING EDGE Inaugural Virtual Integrated Marketing Communications (IMC) summit, the simulated event will have some of the best minds in the marketing communications industry and other corporate titans dissect contemporary market situation, as the competitive structures of markets and brands have been redrawn by the effects of economic downturn.

MARKETING EDGE Summit Gathers Global Audience For Brand Management In A Post-Recession
MARKETING EDGE Summit Gathers Global Audience For Brand Management In A Post-Recession

Among the galaxy of industry eggheads scheduled to speak at the summit include: Steve Babaeko, president of the Association of Advertising Agencies of Nigeria (AAAN); Femi Adelusi, president of the Media Independent Practitioners Association of Nigeria (MIPAN); Tade Adekunle, president of the Experiential Marketers Association of Nigeria (EXMAN); Oti Ukubeyinje, president of the Association of Digital Marketing Practitioners; and Emmanuel Ajufo, president of the Outdoor Advertising Association of Nigeria (OAAN).

Other panellists also include: Preetesh Sewraj, CEO of Loeries; Ifeoma Dozie, director of marketing and communications at SSA, Mastercard; Nkiru Olumide Ojo of Standard Group Johannesburg; Tunji Adeyinka of GMD Republicom Group.

Also on the bill are Andrew Hanlon, managing director of TVC Communications; Richard Iweanoge, GM of consumer marketing at MTN; Jude Odia, MD of Starcom Media Perspectives; Brenda Nwagwu, MD of QVT Media Ltd and Elo Umeh, CEO of Terragon Group. Click on for more details.

The round table discussion will feature the aforementioned outstanding professionals, titans and gladiators in the corporate world as speakers and panellists.

While commenting on the summit, John Ajayi, publisher and CEO of MARKETING EDGE, noted it was another offering from the publication’s stable in setting the agenda for the industry and also fulfilling its objective of promoting the brand idea. He explained that the summit proposes an action agenda for executives to address in preparing their brands for the challenges of economic recovery.

“Our agenda is concerned with reinventing marketing strategy for a new market environment, prioritising market sensing, innovating radically in brand strategy, re-thinking marketing communications, developing value-based competitive advantage, and repairing damaged value chain relationships,” he explained.

Mr. Ajayi opined that the challenge for executives is to prepare for the post-recession environment by re-examining the fundamentals of their brands and business models to deliver the superior value which will be demanded by post-recession customers.

“We are excited to introduce MARKETING EDGE Quarterly IMC virtual summit as a premier event that will bring together the best minds in all IMC sectors at the highest level. This has become expedient in view of the fact these uncertain times call for collaboration and conversation as we adjust to the fast changing pace of the industry across sectors.”

He concluded: “As an agenda-setting publication, stakeholders expect much from us especially at this critical time. This is our little way of stimulating meaningful and result-oriented conversations in the IMC as it recovers from its myriads of challenges. It is also a way of accomplishing our self-appointed task of promoting the brand idea.”