Interswitch, Africa’s leading technology-driven company has promoted Tomi Ogunlesi, former Head of Corporate Communications as its new Group Head, Marketing and Communications.
The new group head, marketing communication has worked with Interswitch for over 5years. His new role is to provide marketing and communications leadership for Interswitch’s Masterbrand and corporate/B2B Sector (2 business lines – Payment Processing & Industry Verticals), with broadened responsibility for delivering brand equity, market share and return-on-marketing-investment (ROMI) through brand and product marketing/communications strategy and execution, and primary accountability to Group Chief Marketing & Communications Officer.
Ogunlesi has over 12 years of cognate experience in strategic brand building, business development and marketing, and has established himself as one of West Africa’s finest Corporate Communications’ experts.
He completed high-level executive programmers in Marketing and Strategy both at the Wits Business School, Johannesburg and the Judge Business School, Cambridge respectively, in addition to being a member of the Chartered Institute of Marketing (UK), the National Institute of Marketing of Nigeria (NIMN) and the Nigerian Institute of Management (NIM).
Ogunlesi is a well-rounded, commercially-minded integrated marketing & communication professional with experience in strategic brand building, insight-driven marketing & communication, idea leadership and business development. He specializes in building brands that accelerate business growth, shaping brand positioning and image to create stakeholder value and capable of distilling brand essence and key drivers into simple, scalable activities that deliver returns on marketing and communications investment.
Ogunlesi has designed and implemented marketing and communication campaigns that help communicate brand value and move markets, while working for companies like Volcano Advertising, The Jupiter Drawing Room & Partners, Promisador, Bates Cosse, First Bank of Nigeria, amongst others.
He is a contributing writer to various marketing and communications’ publications, including BusinessDay, Interbrand Worldwide’s Brand Channel, and M2 – The Journal for Marketing & Management.