Hayat Kimya Nigeria, world number 5 leaders in Diaper manufacturing, has assured its teeming Nigerian consumers of its resolve to double efforts at delivery of high quality products.
The assurance came as the global player in the FMCG industry, with manufacturing bias for Hygiene products such as MOLFIX baby Diaper brand, MOLFIX Pants, BEBEM baby diaper, MOLPED sanitary pads, FAMILIA and PAPIA tissues among other homecare products, marked five years of outstanding performance and business successes in Nigeria.
Hayat Kimya disclosed that despite stiff competition from existing brands, MOLFIX Diaper has been able to cut through the clutter within its short period of existence in the Diaper segment of the market, to top the chart as the preferred brand in the heart of Nigerian mothers.
According to 2019 AC. Nielsen Market Report, MOLFIX currently controls over 50% of Nigeria diaper market share, due to innovative delivery in excellent manufacturing processes, investments in brands, human resources and technology.
A combination of these factors have earned the MOLFIX brand numerous prestigious awards of excellence including Best Diaper of the year 2016, MARKETING EDGE OUTSTANDING BRAND OF THE YEAR 2017, ADVAN Awards for Marketing excellence, West Africa, Award, 2017 – 2019, Africa’s Most Preferred Premium Quality Diaper Brand of the Year 2017, Advertisers Association of Nigeria (ADVAN) “Brand of the year 2018 & 2019“Award, Consumer choice award 2019 among many other laurels.
Hayat Kimya, with over 30 years in the FMCG industry, headquartered in Turkey, boasts of over 17,000 employees globally with operations in five continents including Iran, Egypt, Bulgaria, Algeria, Morocco, Russia, Pakistan and Nigeria offering 46 brands manufactured in 36 plants and distributed in over 100 countries.