In today’s fast-paced, digitally driven world, few individuals stand out as true disruptors—those who not only adapt to change but also lead it. One of such rare forces in the marketing communications landscape is George Ugbegua, Lead Consultant and visionary mind behind a team of thinkers, developers, and storytellers that is redefining how brands connect with their audiences in Dashboard Innovations.
At the heart of George’s leadership in Dashboard Innovations is a bold, youthful energy—reflected not just in his personal style, but in the dynamic team he has built and continues to inspire. Together, they don’t just market products; they tell stories. They are experts in understanding brand visions, connecting with diverse audiences, and delivering creative strategies that translate into measurable results.
Turning Ideas into Movements
Ideas are powerful. They spark conversations, inspire change, and reshape the world. But on their own, ideas are just the beginning. To create real impact, an idea must grow—take shape, gather momentum, and evolve into a movement. This transformation doesn’t happen by accident; it’s built through vision, connection, persistence, and action.
To this end, at the heart of every movement led by George Ugbegua in Dashboard Innovations is a bold idea that resonates. To him, clarity is crucial. What do you believe? What change do you want to see? The more specific and emotionally charged your vision is, the easier it is for others to understand and rally around it.
He also understands that movements grow when people feel like they’re a part of something larger than themselves. It’s not about preaching from a pedestal—it’s about creating space for collaboration and shared purpose. Engage early adopters. Listen to their voices. Empower them to lead too. The strength of a movement lies in the energy and diversity of the people who carry it forward.
Under George Ugbegua leadership, his team give people something to feel, not just something to think about. They understand that every great movement is built on stories—of struggle, hope, injustice, transformation. They use storytelling to make their idea relatable, urgent, and real.
Under George’s direction, the firm has led a series of impactful digital campaigns that have made headlines and set new benchmarks:
SoundsOfAlat Campaign: To celebrate Wema Bank’s anniversary and engage Nigeria’s youth, George and his team created a music-based campaign that drew over 500 entries in two weeks, amassed 61 million impressions, and added 15,000+ new followers to the brand’s social platforms. The campaign didn’t just make noise—it made history.
Lagos Comprehensive Schools Launch: Through strategic influencer recruitment, engaging content like vox pops, and sharp storytelling, the campaign drove 8 million impressions and kept its hashtag trending weekly.
Alat App Activation: Tasked with boosting account openings through the Alat app, George’s team launched a full-scale digital blitz, leveraging over 100 influencers and securing 260 million impressions. It was a textbook example of how to convert creative vision into tangible success.
Woven Campaigns
Developed and executed a comprehensive media strategy for the launch of Woven Finance, a fintech startup, alongside a lifestyle expo to reintroduce the brand to the Nigerian market.
Crafted the brand refresh identity with the core messaging: “Weaving Connections”. Generated 650+ high-quality business leads interested in the payment solution.
Achieved a reach of over 60 million across social media, supported by 41 blog articles and 14 newspaper features. Secured over 300,000 video views across all campaign-related social content. Drove more than 8,000 brand mentions on social media within one month.
Canon Campaign
Designed an influencer marketing strategy to promote the Canon Powershot V10 — a compact camera aimed at young Nigerian content creators — with the goal of boosting product visibility and sales interest.
Everything George does in Dashboard Innovations is rooted in three simple principles:
We Understand: His team takes the time to truly grasp each brand’s essence, building strategies that align with unique visions and goals.
We Simplify: Complexity is the enemy of connection. George’s campaigns strip away the noise to deliver clear, powerful messages.
We Tell Stories: From digital content to influencer collaborations, the narrative is always central. Every campaign becomes a living, breathing story that resonates.
George leads a young, dynamic, and diverse team in Dashboard Innovations made up of innovators like Ekene (Business Manager) and Femi (Multimedia Production). Together, they push creative boundaries, turning challenges into opportunities and ideas into campaigns that actually work.
Beyond Marketing—Creating Culture
George Ugbegua isn’t just running a marketing firm. He’s building a culture where innovation, creativity, and results collide. In a world full of noise, he helps brands find their voice—and makes sure it’s heard loud and clear.
