The Experiential Marketers’ Association of Nigeria (EXMAN) in partnership with ExperientialNG has concluded plans to host the 2020 edition of Experiential Marketing Conference (#EXM2020) scheduled to hold August 13 on virtual platform, Zoom.
The conference with the theme, “Defying Gravity: The Future of Customer Experience Marketing” aims to chat a way forward for industry players and the marketing world.
The association revealed that the event is free to attend and interested participants can register by visiting www.exman.com.ng. It also revealed that renowned marketing communication, digital marketing communications, creative brand strategy and experiential marketing experts are billed to speak at the event.
Interestingly, three keynote speakers, six industry lead discussants and over 200 industry leaders from more than 75 agencies and client companies from Nigeria, Ghana, Kenya, Rwanda and South Africa are expected to attend the conference with registered attendees standing the chance of winning special E-vouchers.
The keynote speakers are Matt Davies, a renowned creative brand strategist from United Kingdom; Ose Osundeko, Group Head Digital Marketing, Fidelity Bank Plc and Alex Goma, Managing Director, Grand Cereal Limited.
Noteworthy, Matt will be speaking on “Using the power of agile design thinking to transform brands’’ while Ose will be speaking on “Using digital to transform the customer experience” and Alex will be speaking on “How to provide transformational leadership in times of crises.”
Billed lead discussants are Sola Antwi, COO, Divergent MS; Innocent Oboh, CEO, Dijo; Kayode Olagesin, CEO, Towncriers; Femi Adelusi, President, Media Independent Practitioners Association of Nigeria (MIPAN); Kehinde Salami, CEO, Ideas House and Rosemary Akpo, MD, EXP Nigeria.
The chairman of the conference and moderator is the publisher, ExperientiallNG and faculty member, Nottingham Business School, UK, Dr. Rotimi Olaniyan while the chief host is Tade Adekunle, President, EXMAN and Project Consultant, Keskese Ltd.
According to statement by the AGM planning committee chairman and Vice president of Exman Abiodun Oshinibosi, “The world has changed. The COVID-19 public health crisis and its fall out have unleashed unprecedented disruptions to the way business marketing and consumer interaction must now be managed. It would seem that the odds are stacked heavily against experiential marketing and live consumer engagement practitioners globally. The entire marketing industry in Nigeria is particularly hard hit by these new realities and now stands challenged to re-invent itself.
“To overcome this new reality both brand owners, agencies and value chain partners alike must defy gravity and re-configure their service value proposition away from synchronous interaction platforms towards more asynchronous processes. This conference brings together keynote speakers and leading industry thinkers to find a way through. This conference will benefit anybody interested in marketing within Nigeria and sub saharan Africa.”
EXMAN is the sectoral trade body for forward-looking experiential marketing communications agencies in Nigeria. The association protects, promotes and regulates the activities of certified players within the experiential marketing industry in Nigeria. It has 45 member agencies and boast of over thirty billion naira as total billing.