Dubic Malt, Nigeria’s iconic indigenous malt drink crafted by a legacy of excellence and tradition, took the spotlight at the prestigious Abacha Festival’s fifth edition on Sunday, November 26, 2023, at the Amadeo Event Centre in Enugu. The collaboration between Dubic Malt and the Abacha Festival symbolized a seamless blend of cultural magnificence, vitality, and satisfying refreshment, enchanting over 7,000 attendees with its velvety smooth taste.
The Abacha Festival, revered for celebrating Nigeria’s rich cultural heritage, resonated with the essence of tradition and unity, drawing together enthusiasts from diverse backgrounds, forging success through connections. Dubic Malt, as a pivotal part of this grand fiesta, elevated the event’s atmosphere by providing a sumptuously satisfying choice for attendees seeking the ultimate in holistic refreshment.
“We are pleased to have partnered with the Abacha Festival, a platform deeply committed to promoting our rich culture,” expressed Ife Odedere, Senior Brand Manager, Non-Alcoholics Category, Guinness Nigeria. “Dubic Malt embodies a creamy, smooth indulgence that captivates taste buds across Nigeria, resonating with its rich tradition and excellence. Our collaboration with the Abacha Festival perfectly aligns with our mission to elevate moments and connect people through sheer gratification.”
At the heart of the festival’s vibrant ambiance were the irresistible allure of ice-cold Dubic Malt, captivating attendees and highlighting the joy of cultural performances, live musical acts, and engaging competitions like the Dance and Eating Competitions. The event showcased stellar performances from renowned artists and entertainers, including Slow Dogg, Suka Live Band, Adanta Traditional Troupe, DJ Youngest, DJ Slim V, DJ Kayreflex, and hosted by the dynamic MC Emmy Boy adding rhythm and energy to the festivities.
To relish the captivating moments from the event and explore more about Dubic Malt’s indulgent experiences, follow Dubic Malt Nigeria’s Instagram handle @DubicMaltNG and visit www.facebook.com/DubicMalt
