At the recently held Marketing Edge Awards in Lagos, Chivita emerged as the Outstanding Juice Brand of the Year. Having won the award in 2016, the brand’s recognition once again highlights its consistency and clear market dominance in the juice beverage category.
For keen industry watchers, the Marketing Edge Awards offered a veritable platform to celebrate creativity, innovation, marketing and sustainability for brands, corporate institutions and distinguished personalities.
Known as a high quality natural fruit juice brand, whose evolution and strategic drive for market leadership has been fueled by superior product quality, innovation, effective consumer engagement activities and an enviable brand loyalty, Chivita through its array of fruit juices like Chivita 100%, Chivita Active, Chi Exotic, Happy Hour by Chivita, Chi Ice Tea and Capri Sonne, has become a household name as a result of its popularity amongst consumers.
Buoyed by a value proposition that has further widened its competitive edge in the juice category, Chivita takes pride in its no added sugar and no preservatives composition. The brand’s refreshing value, superior taste, good nutrition, healthy standard as well as smart packaging designs continue to appeal to millions of health conscious consumers across all ages who have made it an integral part of their daily nutritional addition and healthy lifestyle choices.
According to the organizers of the Marketing Edge Awards, the nomination of Chivita for the Outstanding Juice Brand of the Year Award was a result of painstaking review and assessment of the patriotic contributions of the brand to the growth, development and continuing evolution of the juice segment of the Nigerian FMCG industry.
“The brand’s commitment to the enthronement and sustenance of global best practices in the industry as well as its impactful strides in the face of daunting challenges, especially over the last one year, very well positioned it for such recognition and celebration,” they stated.
Chi Limited’s Managing Director, Mr. Deepanjan Roy, expressed pleasure at the award and reiterated that Chivita has constantly innovated over the years by anticipating trends and focusing on consumer expectations to build a formidable brand that is a huge delight to fruit juice consumers.
“In line with best practices, we would continue to sustain the confidence consumers have invested in Chivita as the preferred fruit juice brand for health, nutrition and refreshment, by ensuring the highest standards of product quality, and consumer benefits,” he said.
The recognition for Chivita is seen as another milestone for a brand that has continually grown its mind share by effective communication campaigns, innovation, and consumer satisfaction.
This award joins a growing list of recognition awards for Chi Limited which includes most recently, Manufacturers Association of Nigeria’s (MAN) 50th Annual General Meeting and Awards 2018 for Best Kept Industrial Premises, The Guardian Manufacturing Excellence Award 2017 for Beverage Manufacturing Company of the Year, Chivita Active Vegetable Fruit Nectar and Hollandia Choco Malt Drink category wins at the 2017 Marketing World Awards, “Most Innovative FMCG Company” at the Top 50 Brands Nigeria Award, as well as the Businessday Top 25 Most Innovative Companies and Institutions in Nigeria Awards 2017.
Driven by a passion and commitment to excellence, CHI Limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of Juice, Dairy based Beverages & Snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks, yogurts and value added dairy beverages in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.
In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHI Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia ChocoMalt to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meat Pie and CHI Classic Cake.