The Advertising Regulatory Council of Nigeria (ARCON), is set to convene key stakeholders across Nigeria’s advertising and marketing communications industry at the 2026 National Advertising Conference (NAC), where experts will deliberate on strategies for repositioning the sector to meet emerging opportunities and challenges in a rapidly evolving marketplace.
The event scheduled to hold in Abuja from November 11 to 13, themed, “Repositioning the Marketing Communications Industry for the Next Frontier,’’ expected to bring together advertisers, agencies, media owners, regulators, technology innovators, policymakers, and business leaders to explore the future of the industry amid accelerating digital transformation, artificial intelligence, economic shifts, and changing consumer behaviour.
Speaking ahead of the conference, Tunji Adeyinka, Chairman of the National Advertising Conference Committee, said NAC 2026 would serve as a strategic forum for industry leaders to interrogate emerging trends, tackle pressing challenges, and develop actionable solutions that will position Nigeria’s marketing communications industry for its next phase of growth and transformation.
“The marketing communications landscape is undergoing unprecedented transformation driven by digital innovation, artificial intelligence, economic realities, and evolving consumer behaviour,” Adeyinka said.
He added that, “NAC 2026 will provide an opportunity for stakeholders to engage in meaningful dialogue and shape the future of the industry.”
According to ARCON, the conference will feature keynote addresses, high-level panel discussions, industry papers, exhibitions, and interactive sessions focusing on critical issues shaping the future of advertising and marketing communications in Nigeria.
Some of the major discussion areas include industry readiness for the next frontier, the future of agency businesses, digital marketing regulation, artificial intelligence, audience measurement systems in broadcasting, the role of advertising in Nigeria’s creative economy, and the future of industry awards.
The conference will also host a distinguished lineup of speakers, including the Minister of Information and National Orientation, Mohammed Idris; the Minister of Art, Culture, Tourism and the Creative Economy, Hannatu Musa Musawa; Olu Akanmu; Idemudia Dima Okojie; Patrick Gomes; Tony Agenmonmen; and Obi Asika, among other prominent industry leaders.
It noted that the conference will also provide opportunities for brands, agencies, and solution providers to showcase innovation, strengthen partnerships, and engage directly with key decision-makers driving the future of marketing communications in Nigeria.
Widely regarded as the industry’s foremost annual gathering, the National Advertising Conference will continue to serve as a platform for knowledge exchange, strategic discourse, collaboration, and innovation, helping to shape the direction of advertising and marketing communications in Nigeria.
