The name Babs Fagade evokes familiar tunes and sounds. It vibrates regularly on the Outdoor Advertising landscape and also sounds familiar in the outdoor magazine publication world while you cannot do without the mention of his name in the outdoor business regulatory scene.
After years of meritorious service having worked at Afromedia Limited, E-motion Advertising Limited among other places, Fagade estabished Ocean Outdoor Advertising Limited. He is also the publisher of Outdoor Republic, a popular magazine on Out-Of-Home (OOH) media and currently serves as the Director General of Oyo State Signage and Advertisement Agency (OYSAA).
What was his mission at OYSAA? Why did he accept to serve at OYSAA? What has been his achievements? After about 60 days of tracking and monitoring the bespectacled dude, MARKETINGSPACE caught up with him in Lagos recently and a chat ensued from within his car as we drove around the Island leisurely.
He said, ”At OYSAA, I have been able to lead a team that refreshed the logo of the agency, widened the agency’s area of operation or coverage from 11 Local Government Areas to 33 Local Government Areas, moved office from a 4 room apartment to a 24 room abode among other achievements.”
He also revealed that more inspiring achievements should be expected from him from this very moment. We are all waiting.