Milk consumption among Nigerians was just the exclusive right of the rich and the privileged before the 90s, untill the incursion of Cowbell brand manufactured by Promasidor Nigeria Limited which came up with a sachet pack. This gave average Nigerians the access to milk consumption.
That ‘magical’strategy changed the fortunes of the company while mass Nigerian became loyal and addicted to the newly introduced pack.
Many years after, consumers and market analysts expected the brand custodians in the company to devise another inspiring strategy to disrupt the ever exciting milk category.
We believe that, a new market storming strategy from Cowbell might ‘change’ the status quo.