It is no secret that football enjoys a huge and passionate followership in Nigeria and unites millions of Nigerians, and as such, Chivita 100% has unveiled new Limited Edition Packs featuring football stars like Zlatan Ibrahimovic, Paul Pogba, David De Gea and Anthony Martial as part of its “Breakfast with the Stars” campaign to provide football loving Nigerians a wonderful opportunity to enjoy and share healthy and complete breakfast moments with these stars.
The new Chivita 100% Limited Edition Packs seek to motivate, and drive aspirational connection between consumers and their favourite football stars, as well as promote an active lifestyle through a complete breakfast and celebration of 100% achievement.
Football fans dream football and admire these football stars who represent one of the best football club the game has to offer. These football stars inspire, excite, entertain and motivate because as achievers they believe in 100% commitment to excellence. Consumers are thrilled by these successes; thereby developing more attraction to football and growing an enduring connection.
Seen as a masterstroke in communicating the breakfast narrative of the “Breakfast with the Stars” campaign, the new Chivita 100% Limited Edition Packs are a fresher, brighter and bolder packaging innovation that visually communicates the love for a game and fruit juice that unites us. So during breakfast every morning consumers can look forward to #DareToConquer with Zlatan Ibrahimovic, #BackwithaBang with Paul Pogba, #DeclareMartialLaw with Anthony Martial or #SaveTheDay with David De Gea. The communication campaign effort will be deployed across various media vehicle and consumer touch points like Radio, Print, Digital platforms, Out of Home, Experiential, Point of Sales outlets to name a few.
According to Chi Limited’s Head of Marketing, Probal Bhattacharya, millions of Nigerians are passionate about football and the new Chivita 100% Limited Packs are a great way to bring football icons to the table courtesy of Chivita 100%.
“The objective of the Chivita 100% Limited Packs is to leverage on our passion for football in Nigeria to generate excitement among consumers by giving them an opportunity to have breakfast with great football stars like Pogba, Zlatan, De Gea, Martial, and among others. Consumers now have one special reason to stay motivated and achieve 100% success like these football stars when they start their day with Chivita 100%,” he stated.
Widely preferred as a healthy beverage addition to breakfast, Chivita 100% is made from real natural fruits with no added sugar, no artificial colours and no preservatives. It is ideal for health-conscious consumers who desire a range of refreshing and nourishing fruit choices for a complete breakfast diet.
The new look Chivita 100% Limited Edition Packs will roll-out in 1Litre packs across its six variants of Real Orange, & Red Grape, and will be available to consumers till stocks last.