Following the remarkable 2016 Black Friday campaign that beat all-times sales record of + 30% gross bookings a day, Jumia Travel is back in the deals business with a new campaign dubbed “Travel Wednesday” running every Wednesday on the company’s official website. The promotions, also called “Dream Deals” consist of great discounts on top hotels in popular destinations, in a bid to continue providing customers more vacation options especially during the festive season.
While initially a maximum of 8 hotel deals will run during the promotion, they will in the coming days be increased to a total of 12 deals running until every Wednesday and Friday. “This is designed to meet our customers’ demand to have access to affordable travel options through Jumia Travel. Following the impressive public response on Black Friday, we want to create a new appointment for all travellers, an opportunity to get more deals that we have negotiated with thousands of hotels across Africa,” noted Paul Midy, CEO of Jumia Travel.
The deals have been launched in African countries where the company has been on the forefront in providing accommodation and travel packages within the means of most travelers. They include Nigeria, Kenya, Uganda, Tanzania, Ivory Coast, Cameroon, Senegal, Ethiopia, Ghana, and Algeria.
As in the case of Black Friday, the Dream Deals will also be co-marketed across all Jumia ecosystem in the countries they operate in. “More than 25% of our Black Friday bookings came from the Jumia ecosystem. Thus, it is vital to continue working closely with our sister companies to increase the traffic of the customer, as this was the main objective of the rebranding” added Midy.
Other channels through which the Dream Deals will be run include Jumia Travel’s social media pages, newsletters, and SMSs among others.