CMC Connect Burson-Marsteller has clinched the PR account of Nigerian integrated steel manufacturing giant, Premium Steel & Mines Limited (PSML), following a pitch process which lasted two months.
Premium Steel and Mines Limited is an integrated steel manufacturing company, with stated objectives of becoming a market leader in the sub-Saharan African steel industry.
Reacting to the success of the account, Group Managing Director, CMC Connect Limited, Mr. Yomi Badejo-Okusanya, said the appointment of his agency as the public relations consultants to Premium Steel, a key player in the steel sector, is an addition to the organization’s impressive portfolio. He noted that the agency is tasked with the responsibility of managing the corporate PR activities of the steel giant, which include, reputation management, media management, CSR leveraging and strategic communication.
“We are glad to be connected with a brand like Premium Steel. Their drive to become a notable contributor to the diversification of the Nigerian economy aligns with Federal Government’s current focus. Our goal is to ensure a partnership that delivers on the seamless resumption of operations, that guarantees efficient delivery and support the brand’s business objectives with strategic and innovative PR ideas. We are very happy with the appointment and our appreciation goes to the team for their diligence and confidence in winning the account,” Badejo-Okusanya noted.
In his reaction to CMC Connect clinching the lucrative account, Managing Director, Premium Steel, Mr. Mishra Prasanta, expressed delight at the new partnership between the two iconic brands. “We are excited to work with an experienced PR firm such as CMC Connect Burson-Marsteller, which stands out among other communications consultants in the industry. We strongly believe that working with CMC Connect will help us in achieving our overall objectives.”
Premium Steel reiterated its confidence in CMC Connect’s expertise, noting that the firm will strategically help Premium Steel in delivering its mandate to add value to the Nigerian economy. With the new communications consultant on board, the organization will be positioned in line with the current government’s desire to diversify the economy and create new streams of revenue for government.
Premium Steel and Mines Limited is a subsidiary of the Stallion Group and have recently taken over the assets of the former Delta Steel Company located in Ovwian-Aladja, Delta State. Premium Steel has its technical partners MECON Steel of India.
CMC Connect had earlier this year won the PR business for FBNQuest Limited, the Investment Banking and Asset Management business of FBN Holdings Plc, a key player in the financial sector of the Nigerian economy. The core responsibilities include providing strategic communications, advisory and media management services, corporate communications, financial communications, brand PR, digital PR and monitoring, among several other services.
CMC Connect is a strategic communications consultancy firm that started in 1992 with the mission to deliver cutting-edge, strategy-driven perception solutions that add intrinsic value to its clients’ businesses, utilising the best talent resources, in the best traditions of work excellence and creativity.
The firm has become a holding company under the group’s new business structure with four other firms namely; Tangalo Africa, I-Octane, Re-Ignite Public Affairs, and CMC Connect Burson-Marsteller, the flagship business.