Marketing Space l Brands and Marketing in Nigeria

Consumers show their loyalty for their preferred Brands in the ongoing voting for brands based on market experiences that is scheduled to close on 30 th September 2024. In over 40 categories listed based...

A new report commissioned by the Advertising Regulatory Council of Nigeria (ARCON) and funded by various industry associations has shed light on the advertising sector's contribution to the nation's Gross Domestic Product (GDP), its...

The Africa Marketing Technology and E-Commerce Conference (AMTEC) 2024 recently concluded amidst an electrifying atmosphere of innovation and collaboration at the prestigious Landmark Event Centre in Victoria Island. On Friday, May 31st, industry leaders,...

Dr. Omolaraeni Olaosebikan, Group Chief Executive Officer, of McEnies Global Communications, a notable practitioner in marketing communications and event planning has identified Artificial Intelligence (AI) as a transformative technology with the potential to revolutionize...

By Lukman Ayobami Ishau Over the years, it has become increasingly imperative for organizations to comprehend the impact of their activities and sustainability efforts on the future of their businesses. This explains why many CEOs say...

Interswitch Group, one of Africa’s leading integrated payments and digital commerce companies, has reiterated its commitment to empowering young Nigerians on their career paths for personal and professional success. The firm disclosed this at the...

As part of its bid to expand operations in Nigeria, inDrive, the globally recognised mobility and urban services platform, inDrive has received a license to operate public transport services in the Federal Capital Territory,...

Interswitch, one of Africa’s leading integrated payments and digital commerce companies, consistently drives data-driven innovation to transform Africa’s payment landscape and foster sustainable growth across the continent. This commitment was underscored by Akeem Lawal,...

Dufil Prima Foods Ltd, makers of Indomie Instant Noodles, on Monday May 27 rolled out the drums to celebrate thousands of children in several states across Nigeria's six geopolitical zones, treating them to a...

…fetes audience with iPhone 12, lots of gifts The inDrive documentary, an inspiring cinematic project showcased in two major screening events this May, highlighted the transformative power of technology and entrepreneurship in emerging markets. It...