Marketing Space l Brands and Marketing in Nigeria

A two-week celebration of choices, innovation, and value for Nigerian shoppers Jumia, Africa’s leading e-commerce platform, has announced the launch of its annual Brand Festival campaign, set to run from September 1 to September 14,...

By Israel Opayemi, MD/Chief Strategist, Chain Reactions Africa On Wednesday 27, August 2005, the Africa Global Public Relations Week began in Nairobi, Kenya, on a very powerful note. I had the honour of addressing the...

In a decisive move marking its bold return to the forefront of Nigeria’s telecommunications sector, T2 has signed a landmark strategic partnership with Huawei, a global leader in Information and Communications Technology (ICT), to...

The Manufacturers Association of Nigeria (MAN) has commended the Federal Government for its continued commitment to sustaining national infrastructure, while drawing urgent attention to the ongoing procurement process for the Murtala Mohammed International Airport,...

…Ushering In A New Era Of Customer Onboarding T2, Nigeria’s leading digital lifestyle partner, proudly announces the launch of its revolutionary electronic Know Your Customer (eKYC) SIM Registration Web App—a first-of-its-kind solution designed to transform...

As part of its 20th-anniversary celebration, Nitro 121 hosted the second edition of its flagship CSR initiative, Fuelling Future Creatives, on August 14, 2025. The one-day summer workshop was designed to equip teenagers with...

Nigerian-American singer, rapper, actor, entrepreneur, and songwriter Banky Wellington has jetted out in style for the 2025 Project Management Institute Global Summit Series Africa conference. Mr Wellington, who is a keynote speaker at the conference,...

Smirnoff Ice, a brand from the stable of Guinness Nigeria turned International Youth Day into a bold, nationwide celebration with Chilltopia, a high-energy, three-city festival that lit up Lagos, Abuja, and Port Harcourt. With...

From South Africa to Nigeria, Ghana and Kenya, dentsu’s Merkury is setting a new standard for data-driven, person-based marketing in Africa. In an era where brands demand precision, authenticity and scale, Merkury is emerging as...

The Advertisers Association of Nigeria (ADVAN) is set to host the 2025 edition of its highly anticipated CMO Forum, an exclusive gathering of the nation’s foremost marketing leaders. This year’s forum, themed “Growth, Governance...