Marketing Space l Brands and Marketing in Nigeria

2017 is gradually dragging on and we are getting the full vibe of the year. At the opening of the year, many resolutions were made. Johnbull Okafor resolved to expand his business from a...

Surely, there is a general agreement that “doing good is good for business” just as  “looking good is good for business”. In our field of practice…we say Perception is everything and indeed Perception drives...

In line with Total Group’s corporate social responsibility strategy, Total Nigeria Plc has been rolling out initiatives to educate African school children about road safety rules for several years. The Road Safety Cubes Campaign...

In its efforts to continue to delight its customers, Turkish Airlines, flying to more countries than any other airline in the world, has intensified efforts to further improve the travel experience of its passengers...

Shoprite Nigeria, arguably a leading retail store in Africa have flagged off a campaign to promote proudly made in Nigeria products. The flagship event took place in the Shoprite store at the Ikeja Mall had...

The International Council of Pacific Area Travel Writers Association (PATWA)has recently awarded Turkish Airlines Inc., the PATWA International Award under the category “Best Airline – Best Inflight Catering”. The prestigious award was received by...

Female employees of leading telecommunication services provider, Airtel Nigeria, have been commended for their boldness, courage and for leading innovation in the telecoms industry. A high profile panel comprising exceptional Nigerian women, who are leaders...

The excitement was palpable as two top brands from the stable of PZ Cussons Nigeria Plc, Nunu Milk and Premier Cool engaged over 3,000 students at the first round examination of the PZ Cussons...

The Lagos State Chapter, the flagship of the Nigerian Institute of Public Relations has announced its endorsement of Isale Eko, a special satirical stage play designed to commemorate the 50th anniversary of Lagos State. The...

The management of TROYKA Group has appointed Chinedu Abili-Mordi as the Chief Operating Officer of HotSauce, succeeding Dayo Adefila who recently announced his departure from the company. It would be recalled that the former COO...