Marketing Space l Brands and Marketing in Nigeria

The Lagos State Chapter, the flagship branch of the Nigerian Institute of Public Relations (NIPR); the umbrella body of professional Public Relations practitioners chartered to regulate as well as direct its development and the...

For any company to attain market leadership in its sector of the economy, it must put innovation at the forefront of its positioning strategy, beliefs and culture. Innovation is linked to positive changes in...

Wema Bank Plc, a leading bank in Nigeria has announced the launch of ALAT, the first fully Digital Bank in Nigeria. This announcement was made by the Managing Director, Mr. Segun Oloketuyi, in a...

Total Nigeria in collaboration with Guarranty Trust Bank has introduced a new offer that affords their customers the opportunity to get cash from selected Total Service Station with just ‘’dial of a botton’’. The offer...

Following the successful launch of its mobile phones into the Nigerian market, Fero Mobile has embarked on a nationwide activation campaign to showcase the full range of its affordable devices to consumers. The brand...

The 29th edition of the annual African Public Relations Association (APRA) conference themed “Competitive Africa: Effective Positioning through Integrated Communications” is set to hold in Casablanca, Morocco from the 10th to 12th May, 2017. The...

Soft drinks giant, Coca-Cola Nigeria has emerged the Most Innovative Multinational Company in Nigeria at the BusinessDay Top 25 Most Innovative Companies & Institutions Awards 2017. Organized by leading business publication, BusinessDay Media, the...

25th April is marked as World Malaria day all over the world.  As part of its Corporate Social Responsibility, the Total  Group in Nigeria (Total Nigeria Plc, Total Upstream Companies in Nigeria and its...

Ikeja Electric Plc, Nigeria’s largest electricity distribution company, has joined the global fight against malaria as it marked World Malaria Day with the donation of treated mosquito nets and medical tests to six riverine...

Ahead of the upcoming African Cristal Festival Awards scheduled to hold from May 10 – May 12 2017 in Marrakesh, Morocco, a select few have been chosen amongst distinguished global industry professionals to perform...