How Brands Use their Logos to Communicate their Objectives
Consistently communicating the brand platform at every level of interaction with consumers is key to increasing brand engagement in a saturated marketing landscape. Psycho-sensory research tells us that the majority of information is communicated...
Meet Street Toolz, The Agency of The Future
Street Toolz, an African marketing and interactive agency, with headquarters in Lagos, Nigeria, was founded in 2012, with the belief that user experience, interactivity and engagement, not advertising is the key to successful brand...
DavoDani Seeks ICAN Partnership
A Lagos-based financial institution, DavoDani Microfinance Bank Ltd, has offered to partner with the Institute of Chartered Accountants of Nigeria (ICAN) in the provisions of micro, medium and small scale financial Services to the institute’s members and staff under...
FSDH Merchant Bank Limited: Issue Of N=14.40 Billion Series 3 And 4 Commercial Paper...
Reaffirming its commitment towards development of the Nigerian debt capital market, FSDH Merchant Bank Limited (“FSDH MB”) has successfully raised N14.40 billion from its Series 3 and Series 4 Commercial Paper (“CP”). Collectively, Series...
Travelstart Strengthens Brand Penetration in the Nigerian Travel Market
Travelstart Nigeria, the Nigerian bureau of Travelstart - Africa’s largest online travel agency - is set to strengthen its brand presence and market penetration in the travel business in Nigeria with a series of...
Infinix Note 4 Launched In Nigeria With ‘Xpen’
Infinix, Nigeria’s leading and preferred smartphone brand unveiled the new look Infinix Note series with the launch of Infinix Note 4/Note 4 pro today.
Infinix Note 4 is designed for the youths to empower and...
The Growth and Impact of the Nigerian Food and Beverage Sector
Prior to the oil boom of the 1970s, manufacturing contributed approximately 10% of Nigeria’s economic output. The fall in oil prices of the early 1980s led to a recession in Nigeria and this led...
EXMAN Announces Judges For Inaugural Awards
The Experiential Marketers Association of Nigeria (EXMAN) has announced the names of the judges for the inaugural edition of the EXMAN Awards.
The judges will be led by Mr. Idorenyen (Idy) Enang, who is currently...
2 Million Solar Lamps Sold Today: Total Brings Energy To 10 Million People
As of today, Total has sold 2 million solar lamps worldwide, improving the lives of 10 million people. 90% of these lamps have been sold in Africa alone.
More than 1 billion people do not...
400 Communities, 10 Million Nigerians benefit from MTN Foundation
To fulfill its promise of improving the quality of lives in communities across Nigeria, the MTN Foundation’s ‘What Can We Do Together’ initiative has impacted over 10 million Nigerians in 400 communities and 347 local...
