Marketing Space l Brands and Marketing in Nigeria

Key stakeholders in Nigeria’s consumer protection ecosystem gathered at the Rite Foods Factory in Ososa, near Ijebu Ode, Ogun State, to commemorate this year’s World Consumer Rights Day (WCRD), reinforcing the need for stronger...

Sub-Saharan Africa’s construction sector is entering one of its most consequential periods. At the centre of this transformation is the Programme for Infrastructure Development in Africa (PIDA), a continent-wide initiative designed to close critical...

In the 1990s, Nigerian women were paying the price for beauty — scalp burns, breakage, and the quiet belief that only foreign products could truly work. While others accepted it, chemist Chika Ikenga saw...

Goodnews Naija Podcast, a digital platform dedicated to highlighting positive, uplifting stories and innovations from Nigeria, has launched Building in Nigeria, a documentary-style series aimed at spotlighting entrepreneurs and businesses contributing to economic activity...

NIVEA’s landmark ₦3 Billion National Consumer Promotion has successfully completed its ninth weekly draw, sustaining nationwide excitement as thousands of Nigerians continue to win instant and life-changing rewards across the country. At the Week 9...

Flag carrier demonstrated the strength of its business model and sustainable growth strategy in a challenging operating environment. In the fourth quarter of 2025, Total Revenues increased by 12% year over year, reaching 6.3 billion USD,...

John Ehiguese, the Group CEO of Mediacraft Associates, Nigeria’s largest PR consultancy firm, by size, has been honoured with a Special Recognition Award by the Photojournalists Association of Nigeria (PJAN) at its Annual Symposium...

Founder and Group Managing Director of Interswitch Group, one of Africa’s leading integrated payments and digital commerce companies - Mitchell Elegbe, has been conferred the 2025 Silverbird Special Achievement Award, in recognition of his...

Before sunrise at Ojo Bus Terminal in Ibadan, engines warm up and journeys begin. Commuters move quickly, drivers prepare for long hours on the road, and traders set the tone for the day ahead....

This Ramadan, Jamara Home, a prominent wholesale and retail hub for electronics and home appliances in Nigeria, is adding more comfort and excitement to Nigerian households. From March 3rd to March 23rd, right in the middle of the...