Marketing Space l Brands and Marketing in Nigeria

Stanbic IBTC Bank PLC, a subsidiary of Stanbic IBTC Holdings PLC, has underscored its desire to help build robust education and health care systems in the country by providing funding for the building of...

….AfCTA Present Limitless Opportunities, GDP of $3.4 trillion. The Lagos Chamber of Commerce and Industry (LCCI) has commended Africa’s global bank, United Bank for Africa (UBA) for its contribution to infrastructure development and growth of...

Mastercard Foundation in partnership with Enterprise Development Centre has restated the commitment to support 40,000 youth with requisite learnings and resources that would assist them to expand and grow their business. This was disclosed...

Nana Milagrosa Utomi is the Chief Executive Officer of MPXM, an innovative experiential marketing, digital and content creating agency based in Lagos. In this special project interview with the MARKETING SPACE team, Nana shared...

Issues of lobbying for jobs, nepotism, and god-fatherism among others have teamed up to compound the challenges of exiting the difficult business terrains created by pains of the pandemic of the last two years...

Linkpoint Resources International Limited is a vibrant experiential marketing agency in Nigeria. The agency is led by Ropo Alabi, a seasoned experiential marketing expert with core competence in Trade Marketing, Market Development and Customer...

In Nigeria today, the experiential marketing industry, just like many other businesses and other subsectors of the integrated marketing communications (IMC) industry is striving to recover from various economic challenges. However, only a few...

Nigerian Breweries Plc, the foremost brewing company has unfolded plans to celebrate the 75 years anniversary of the company. The plans and  logo for the anniversary celebration with the theme “75 years of refreshing...

The family Ajufo of Umuehea, Ibusa in Oshimili North Local Government of Delta State, has announced the transition to higher glory of the matriarch of the family, Mrs Caroline Ogbeianu Ajufo at the age...

As the year is coming to a close and organizations are continuously having conversations around thriving in a post-pandemic era, the International Association for the Measurement and Evaluation of Communication (AMEC), an international association...