Marketing Space l Brands and Marketing in Nigeria

In demonstration of its stated commitment to facilitating value-creating interactions across stakeholders in the automotive industry, leading autotech platform, Fixit45 has announced the acquisition of Parkit, a network of tech enabled autocare and car...

The importance of technology in business operation has once again come to the fore at the 2021 Advertisers’ Association of Nigeria (ADVAN) Award for Marketing Excellence with the theme; Future Fit. The event took...

Stakeholders in the educational sector including the government have been tasked to invest heavily in providing the much-needed infrastructure and requisite manpower to boost Science, Technology, Engineering, and Mathematics (STEM) education in Nigeria. This was...

…Set to Give Back at Its Annual Food Bank Africa’s global bank, United Bank for Africa, through its UBA Foundation has been spreading joy across Africa for many years as they continue to give back...

The Black Friday culture which is now  associated with online marketplaces has become quintessential for e-commerce in Nigeria and internationally. Originating from the United States and used as a term to define the Friday...

Hypo has been declared the Brand of the Year at the 2021 Advertisers’ Association of Nigeria (ADVAN) Award for Marketing Excellence held on Sunday 21st of November, 2021 at the Muson Centre, Lagos. Hypo beat...

...As Four Doyens Get Inducted Into Hall Of Fame Brands under the corporate entity of MultiChoice, Seven-Up Bottling Company (SBC), The LaCasera Company, Access Bank and others stood out like stars at the Brandcom Awards...

One of Nigeria’s leading creative agencies, Noah’s Ark Communication Limited, through its strategy and research unit “The ARKive”, has released a report carried out to measure the expectation of brands and consumers as it...

It was another night of recognition for Nigeria's first fully digital bank, ALAT by Wema as it was awarded the 'Most Outstanding Digital Bank Brand of the Year Award' at the 2021 Brandcom Awards. The...

Schweppes transformed OX Restaurant and Lounge into a visual spectacle for the official launch of its bold Zobo and Ginger variants. Launching in Lagos, for the first time anywhere, the new Zobo and Ginger variant...