Marketing Space l Brands and Marketing in Nigeria

By Ezedi Udom Containment remains the most viable response strategy to the escalating Coronavirus pandemic until there’s a cure. However, the increasingly negative health, social, economic,...

Research by BrandImpact Consulting has shown how the COVID-19 lockdown in April 2020 affected the relationship between public relations and media platforms. The two-month study...

The Executive Governor of Lagos State, Babajide Sanwo-Olu has appointed Ibadan-born Adesola Adeduntan as a member of The Lagos State Security Trust Fund (LSSTF) Adeduntan,...

Following the introduction of virtual learning by the Lagos State Ministry of Education in response to the shutdown of schools due to COVID-19 pandemic,...

Airtel Nigeria, in partnership with Trace Content Distribution, a new division within the Trace TV Group, have announced the availability of the classic drama...

In today’s smartphone market, mid-range devices are some of the most prominent and widely purchased for many reasons, most prominent of which is affordability. As...

By Ever Obi, Ag. Managing Director, Zedvance Finance Limited It’s been half a year since the first signs of COVID-19 surfaced. It has taken away...

Amidst pomp and pageantry, Amber Drinks Ltd last week injected a new lease of life into the age-old in store retail marketing tradition in...

By Ezedi Udom With over 1 billion people and 500 million internet users in Africa, e-commerce has in the last 8 years improved the quality...

Communications and Public Affairs experts have advocated for collective and strategic engagement efforts to mitigate the negative effects of COVID-19 on businesses and governance. They...