Okeme Leads Oluwasona, Ekanem, Others To Discuss Consumers In Digital Age

Okeme Leads Oluwasona, Ekanem, Others To Discuss Consumers In Digital Age-marketingspace.com.ng
David Okeme, Chief Marketing Officer, Systemspecs and President, Advertisers Association of Nigeria (ADVAN)-marketingspace.com.ng

The Brand Journalists’ Association of Nigeria (BJAN) is set to hold a consumer summit on March 15 as part of activities to mark 2017 World Consumer Rights Day (WCRD).

The symposium, scheduled to take place at White House Hotels, Ikeja GRA, Lagos between 10am and 1pm is expected to have large number of crème de la crème of the Nigerian marketing industry, journalists and members of the public as participants.

The theme of the seminar in line with the global theme for the 2017 WCRD is ‘Building a digital world consumers can trust’.

Expected to lead the discussion at the seminar is Mr. David Arome Okeme , President, Advertiser Association of Nigeria as well as the Chief Marketing Officer of Systemspecs, owners of Remita.

To join Okeme in discussing his paper are Oluwasoromidayo George, Director, Corporate Communications, Unilever Nigeria PLC, Kufre Ekanem, Corporate Affairs Adviser, Nigerian Breweries PLC, Adekunle Ayeni, GMD, BHM Group, Kayode Olagesin, CEO, Towncriers, Kayode Oluwasana, President, Association of Advertising Agencies of Nigeria, Joshua Nggada, Lagos Head, Consumer Protection Council.

Moderating the session is Sola Salako, President , Consumer Advocacy Forum of Nigeria (CAFON). She is renowned consumer advocate.

According to a statement signed by BJAN Chairman, Goddie Ofose, this year symposium is the fifth in the series and the association’s decision to join the rest of the world in celebrating consumers is to deepen discussions on issues affecting consumers with particular focus on the plight of consumers in Nigeria.

In line with the global theme for the 2017 WCRD, the seminar will seek to highlight the challenges consumers face in the present digital age.

In the height of internet penetration, well over 3 billion, or 40% of the world’s population is online now, compared with just 1% in 1995, with all projections suggesting this number will continue to rise.

Although this still leaves many consumers who are struggling to access these technologies, the rapid growth of the internet, mobile phones and other digital technologies has created opportunities and challenges for millions of consumers around the world.

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Whilst consumers undoubtedly benefit from the increased access, choice and convenience that these technologies deliver, questions remain about how to improve the quality of services, which online services consumers can trust, what happens to the data they share online and what consumers’ rights are in relation to digital products.