.present economic situation affects advertising business
.Roots for convenient and timely rate payment
The sole agent for advertising business within Army formations in Nigeria and Managing Director of Medspace Managers Limited, Mr. Obazua Orhewere has called on outdoor practitioners who operate within the Nigerian Army formations across the country to show maximum co-operation with his agency which will bring a better business environment to both parties.
Orhewere who spoke at the stakeholders meeting of outdoor advertising practitioners held at Bonny Cantonment, Victoria Island, Lagos said the agency understands the present economic situation in the country which affects the business of advertising.
‘’The agency understands that the country is going through some challenges at the moment, but we call on all outdoor practitioners who are operating within the Army formations to support us in our drive in terms of regular payment to enable a mutually beneficial business environment,’’ he said.
On the issue of quarterly payment as requested by the outdoor practitioners, Mr. Orhewere said that he would discuss with the principal for advice and decision on the issue of quarterly payment which was intended to give room for convenience and timely settlement of rate payment.
On the suggestion by some practitioners that the agency should allow five campaigns to run on digital billboard before being charged, Orhewere said that his firm could only allow three campaigns after which the outdoor contractor would be sent a bill for subsequent payment.
He however assured practitioners that his firm has fashioned out a method of sending monthly codes to practitioners which would be used to take dated photographs which would always be submitted by 25th of every month in order to differentiate between vacant and campaign carrying billboards
The firm and the practitioners agreed to meet regularly through an independent platform to discuss issues of utmost importance and interest.