PZ Cussons, makers of Morning Fresh, a leading dishwashing liquid has launched a new consumer promotion targeted at creating more affinity between the brand and Nigerian consumers. The promotion tagged “Morning Fresh Kitchen Makeover” was unveiled to the delight of consumers and distributors in Lagos recently.
Speaking at the unveiling, the PZ Cussons’ Managing Director for Family Care, Mr. Alex Goma said the decision to launch out a new promo for Morning Fresh is borne out of the desire to continue to cement existing relationship with consumers despite the difficult challenge of the time.. He admitted that even though there are economic challenges, the company remains committed to innovation in order to satisfy the need of its dynamic consumers.
Despite the fact that the operating business environment in Nigeria is quite unfriendly, the managing director believe that the only way out of such situation is to continuously maintain and build good relationship with the consumers.
“The situation in the country and indeed global may not be very friendly but the most important thing is maintaining and building relationship with consumers. Tough time will come, tough time will go.
If you don’t invest in keeping that relationship active, when the good time comes, consumers would remember that you did not know them when times were tough,” Goma asserted.
According to him “for us, it is about doing the right thing and finding the balance of what is it that we can give back to the consumer. Consumers are always looking for a breakthrough. I think buying something for N300 and having the opportunity to win N1million worth of kitchen utensils and appliances is something consumers would
Find appealing. This is because he/she gets the benefits of using the products, and winning something at the same time.” For us, it is a way of giving back and building the brand, Goma said
Meanwhile the Brand Development/Activation Manager, Ms. Iminabo Georgewill, explaining the mechanism of the promo said the company considers it necessary to rewards the consumers for their loyalty hence the launch of the promo.
She said, ”The promotion is called Morning fresh kitchen Makeover which has a N40 million worth of prizes. Apart from the instant prizes that come through airtime and other gifts, consumers would stand a chance of winning the ultimate prize of kitchen makeover.
All they need to do is to send codes obtained by buying two packs of Morning fresh promo bottles. The Morning Fresh can come from any of the variants which include Original, Zesty Lemon or antibacterial. Thereafter, the participant scratches the silver panel of any two (2) of the variants gently, send name (space) e-mail (space) Location (space) the alpha numerical codes with space between them to 30383. As soon he or she sends the code, she/he will get an instant airtime reward. For every two code you send, you get 500 promo point.
This 500 promo point qualifies you for regional draws which take place in three locations namely Abuja, Ibadan and Port Harcourt. After that, there will be a mega grand draw which would feature 50 point accumulator where the winner would be chosen. The promotion which starts from today would end on April 30”.
“Apart from the kitchen makeover, other prizes to be won include Cookers, Fridge, microwave, dispensers and airtime As you keep sending code, you keep accumulating points. So, it means wherever you are, you can send your code and get instant win but the regional draw where you win a large gift would be held in the three locations. People would be contacted to come for the draw where they would win fantastic prizes. For this promo, we are holding more activations so that Nigerians scattered in several places would have opportunity to win instant prizes”.
On her part, one of the major distributors of the product, Mrs. Ladun Adebiyi said the company has done well to keep faith with pricing despite the fluctuation and hike in dollar rate. She urged others distributors from competition to patronize the products stressing that she has remained loyal because of their desire to meet the need of their distributor.