MasterClasses introduced at Loeries® Creative Week™ Durban


WebsiteHeader-CW-SJ090603There’s an old adage, borrowed from dialogue in a George Bernard Shaw play, that goes: “Those who can’t do, teach.” The Loeries is now proving Shaw wrong by introducing MasterClasses this year – led by key doers of the brand communications industry. Taking place during Loeries® Creative Week™, the MasterClasses are a series of interactive sessions and workshops designed to inspire and educate. Taking place on Thursday 18 August at the Tsogo Sun Elangeni Hotel, each session is tailor-made to a specific area of creative communication.

Presenting MasterClasses are Comedian and Loeries® Creative Voice Donovan Goliath (“Turning ideas into currency”); Accenture (“Design and Innovation”); Google (“YouTube as a creative tool”) and industry heavyweight Mike Schalit for IAS (“Creativity vs strategy”).  Whether student, creative or marketer – there is something for everyone across the range of topics, and all participants will receive a Loeries® MasterClass certificate.

In addition to the MasterClasses, the Mobile Marketing Association of South Africa (MMA SA) will be hosting a Mobile Marketing Leadership Forum on “Transforming Marketing through Mobile”, on Thursday August 18, and the Public Relations Institute of Southern Africa (PRISA) is hosting its annual conference during Loeries® Creative Week™ Durban, on 17th – 18th August under the tagline “Advance, Rise, Grow”.

Following on from the MasterClasses is the Loeries DStv Seminar of Creativity, which takes place on 19 August with a heavyweight line up of global thought leaders.

About Loeries® MasterClasses

Comedian and Loeries® Creative Voice, Donovan Goliath’s morning MasterClass, starting at 10am, is titled “Turning ideas into currency”. As one who has transformed his wild imagination to currency, Goliath’s talk is geared towards students and young creatives, and will provide insight on how they can grow in their roles with confidence by converting their creative ideas into tangible deliverables – and cold, hard cash.

Also at 10am, the Accenture MasterClass, on the topic “Design and Innovation”, is highly recommended for anyone wanting to hone their marketing and innovation skills. Further information about the Accenture MasterClass will be released soon.

The afternoon session kicks off at 2pm, and attendees will have a choice of either the Google MasterClass, titled “YouTube as a creative tool”, or the IAS MasterClass, titled “Creativity vs strategy”. The Google MasterClass aims to assist mid-level creatives and marketing managers to better understand how to use YouTube to its full potential, offering the opportunity to reach millions of people globally.

Marketing directors and managers won’t want to miss the IAS MasterClass presented by Mike Schalit, co-founder of Net#work BBDO and creative chief of BBDO South Africa. The session will give insight into and advice on how to walk the often fraught tightrope between magic and logic; and find ways to align their creative impulses with the agency, brand or company’s overarching strategy. Schalit will demystify the ‘creative process’ by providing practical insight into how the person or team least equipped to judge creativity can actually make more of the right calls to enable the most powerful, relevant and imaginative ideas.

Entrance to the IAS MasterClass is R750. The other MasterClasses are complimentary to Loeries delegates and members of the public, although seating is very limited and booking essential.

For bookings and more information about Loeries® Creative Week Durban™ and the Loeries® MasterClasses, visit

Loeries® Creative Week Durban™ takes place from 15-21 August 2016, with the awards ceremonies on 20 and 21 August.

Major partners of the Loeries 2016

Tourism KwaZulu-Natal (TKZN), the Department of Economic Development, Tourism and Environmental Affairs, KwaZulu-Natal Province (EDTEA), EThekwini Municipality – Durban Tourism, DStv Media Sales, Gearhouse South Africa.

 Category partners

Accenture, Adams & Adams, ADreach, Channel O, Facebook, Film & Publication Board, Google, JCDecaux, Public Relations Institute of Southern Africa (PRISA), The Times, Unilever South Africa, Woolworths, YFM

Additional partners and official suppliers

AAA School of Advertising, Antalis South Africa, Aon South Africa, Arcade Content, Association of Practitioners in Advertising, Backsberg, BEE Online, Brand Council SA, Clive Stewart Photography, Egg Films, First Source, Funk Productions, Gallo Images, Graphica, Grid Worldwide, HelloCrowd, Hetzner, Mobile Marketing Association South Africa, Multiprint Litho, Newsclip, Paygate, Rocketseed, Red Hot Ops, Scan Display, South African Airways, Telkom SA SOC Ltd, Tiekie Barnard Consultancy, Tsogo Sun, Vega School of Brand Leadership

Official media partners, Between 10and5,, Coloribus Advertising Archive, Design Times, Film & Event Media,, Marketing Edge Nigeria, Music in Africa, The Redzone