The 2019 MARKETING EDGE annual National Marketing Summit has continued to gather momentum as the leading brand focused, marketing and advertising publication unveiled Professor (Sir) Chris Ogbechie, a Senior Faculty Officer at the prestigious Lagos Business School. The National Marketing Stakeholders Summit with the theme “Story Telling as a New Paradigm Shift in Contemporary Brand Building: Convergence of Creativity and Technology” is scheduled to hold Wednesday 26th June, 2019 at the Balmoral Event Center, Ikeja, Lagos.
Dropping the hint in a statement signed by the Publisher/CEO MARKETING EDGE, Mr. John Ajayi, “the MARKETING EDGE Board and the Editorial team are thrilled to have an erudite, iconic brand personality and an academic of repute like Professor (Sir) Chris Ogbechie whose career growth trajectory, and developments as well as achievements remain a source of inspiration and admiration to present and future generations”.
Specifically, Ajayi said “Professor (Sir) Chris Ogbechie’s noble and novel gesture to accept our humble request as the Lead Speaker at this year’s summit is emblematic of his love and support for the industry which he loves so passionately and through which he has attained local and global repute and acclaim”.
“We salute Professor (Sir) Chris Ogbechie’s elder-statesmanship in accepting to be our Guest Speaker at this year’s national marketing summit and we have been further encouraged that his support in this area will serve as a boost to MARKETING EDGE’s unrelenting pursuit in expanding the frontiers of marketing and advertising knowledge while promoting the brand idea.
The first class Mechanical Engineer graduate turned marketing and corporate titan, Sir Chris Ogbechie will be leading discussion on this year’s summit which have been creating excitement across industries, especially in the IMC sector. The erudite scholar and marketing maverick would be joined on the podium by panel discussants, who are eminent and outstanding professionals drawn from across the integrated marketing communications sector.
The guest speaker is presently a Professor of Strategic Management at Lagos Business School, Pan Atlantic University. He is also a visiting Professor at Strathmore Business School, Nairobi, Kenya.
Professor Ogbechie has a first-class honours degree in mechanical engineering from Manchester University, an MBA from Manchester Business School and a PhD in Business Administration from Brunel Business School in the UK. He has vast experience in marketing, strategy and corporate governance derived from his work as Head of Marketing/Sales at Nestle Nigeria and his consulting work with Nigerian, Ghanaian and Kenyan firms over the years. While in Nestle, he held international positions in Malaysia, Singapore and Switzerland.
Professor Ogbechie teaches strategy, sustainability and corporate governance at the Lagos Business School and Strathmore Business in Nairobi, Kenya; he is also the founding Director of the School’s Sustainability Centre. His research interests are in strategy in turbulent environments, strategic leadership, board effectiveness, and corporate sustainability.
He has several publications in financial services marketing, strategic planning, corporate social responsibility and corporate governance. His first book “Strategic Marketing of Financial Services in Nigeria” (2011) provides essential information for marketing practitioners, especially in the financial services sector, for improving the effectiveness of their marketing. His second book “Re-engineering the Nigerian Society through Social Marketing” (2012) is his contribution towards changing societal values in a positive way. He has also presented various papers on corporate governance at international conferences. His paper “Corporate Governance Practices of Publicly Quoted Companies in Nigeria” is published in the International Journal of Business Governance and Ethics. And his journal article “Board Characteristics and Involvement in Strategic Decision Making: The Nigerian Perspective” is included in Emerald’s peer-reviewed reading list of top quality journal articles and book chapters. Besides teaching and researching, he is involved in community service and philanthropy.