Heineken names Bolanle Austen-Peters, Others As ‘City Shapers’

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Heineken names Bolanle Austen-Peters, Others As ‘City Shapers’ - marketingspace.com.ng
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As part of effort to enhance cities of the world, Heineken Nigeria has announced the trio of Bolanle Austen-Peters, Theo Lawson and Kenneth Gyang as ‘City Shapers’ for its #ShapeYourCity campaign.

This is the third edition of Heineken’s Cities campaign in Nigeria. And this year’s edition is tagged “Shape your City.”

It is aimed at transforming great cities while broadening the imagination of the new generation city dwellers, inspiring them to contribute their quota to improving their cities.

To achieve the #ShapeYourCity campaign, Heineken Nigeria partners with City Shapers, urban visionaries who have by small actions of their own, contributed to shaping cities across Nigeria.

The selected City Shapers include Austen-Peters, founder of Nigeria’s foremost cultural hub, Terra Kulture; Theo Lawson, architect of the acclaimed Freedom Park and Kalakuta Museum; and Kenneth Gyang, director of award winning films Confusion Na Wa and Blood & Henna.

“Globally, Heineken is committed to making great cities even greater and we are glad to include Nigeria in this movement.” said Ngozi Nkwoji, Senior Brand Manager, Heineken Nigeria.

“This year’s theme of shaping cities is focused on encouraging people to contribute to their city as Heineken believes that the smallest of gestures have the potential to bring about unexpected transformation to our Nigerian cities.”

As part of the campaign, limited Heineken City Edition bottles and cans, each bearing the name of renowned cities across the globe including 10 Nigerian cities, namely Lagos, Abuja, Port Harcourt, Ibadan, Enugu, Benin, Warri, Kaduna, Aba and Onitsha was also launched.

Heineken is also reaching out to city dwellers across Nigeria to share their ideas for improving great cities by using the hashtag #ShapeYourCity across all social media platforms. At the end of the campaign, winning idea(s) will be executed by Heineken Nigeria.