Co-founder of Red Media Africa, Adebola Williams, has joined the list of brand ambassadors of the telecommunications operator, Globacom making him the first non-entertainment ambassador for a major Nigerian telecoms company.
According to company, Williams is among the new set of ambassadors signed on by the firm.
The PR executive has quickly settled down as brand ambassador by featuring in a television commercial which is already running on local and international media including CNN, the telecom giant noted.
Globacom said it decided to expand its list of ambassadors to include more young, hardworking Nigerians whose achievements in entrepreneurship and other endeavours inspire the coming generation.
Although many of its brand ambassadors are entertainment and sports celebrities, Glo explained that it desires to demonstrate to youths that even without being in sports and entertainment they could still be rewarded and celebrated as long as they showed diligence in their chosen areas of endeavour.
Williams is co-owner of The Future Awards Africa, Y! Africa and YNaija.com. He played a major role in the rebranding of President Muhammadu Buhari for the 2015 general election.
An alumnus of the London School of Journalism, London School of Marketing and the School of Media and Communications of the Pan-Atlantic University, Williams recently became an Obama Mandela Washington Fellow.