Euro Global unveils Power Bitters Lite, a variant of the popular Power Bitter herbal drink


Power BittersEuro Global Foods and Distilleries Limited has introduced Power Bitters Lite, a ready to drink variant of the popular Power Bitters herbal drink, into the market to cater to the needs of the growing demography of Nigerian consumers who prefer reduced alcohol content in their bitters.

Speaking on the product, Mr. Manish Uniyal, Managing Director, Euro Global Foods and Distilleries Limited, said “Power Bitters Lite is made from natural herbs, spices and fruit extracts blended with 6% alcohol content only. It is perfect for those who are health conscious but still ready to indulge themselves. We quite confident that this variant will be a runaway success just like the Power Bitters.”

Mr. Felix Aighobahi, Marketing Director, Euro Global Foods and Distilleries disclosed that the new variant was produced with the customers in mind. “Over time we’ve received feedback from our dealers and distributors in the market on consumers’ request for a lighter variant of Power Bitters and we decided to act on them leading to the birth of Power Bitters Lite which we are quite certain will impact the market positively.” He said.

“Power Bitters Lite has already hit the markets through our network of dealers and distributors across the country. We will be embarking on road shows and other activations to introduce the product to Nigerians and have them sample it in the coming weeks. Aighobahi added

Power Bitters Lite is package in 33cl glass bottle and 33cl can which sells for N130 and N155 respectively.

Euro Global Foods and Distilleries is a subsidiary of Sona Group of Companies, a conglomerate with interests in diverse sectors of the Nigerian economy ranging from beverages, agro allied, and packaging, to properties, energy and recycling. Euro Global is the maker of the highly successful Sabrina Gin, the Amphora range of wines and Julius Tonic wine.