Euro Global Foods and Distilleries, maker of Savana soft drink, has embarked on its 2016 Back to School campaign that will see it visit schools across south western Nigeria over the next few weeks. The campaign kicked off at Beehive School Agidingbi, Ikeja Lagos, where the company officially unveiled the new Golden Choco drink to pupils of the school.
Speaking during the visit, Mr. Subir Mazumdar, Marketing Manager, Euro Global Foods and Distilleries said, “Our annual Back to School campaign is a unique opportunity for a fun brand like Savana to reach out and share good times with the kids who love our products. After a very long holiday, a lot of these kids will be wishing the fun continues right in their school and we are here to make it happen for them.”
Mr. Mazumdar describes the new Golden Choco drink as a premium chocolate goodness packed with minerals and vitamins for active people.
The Back to School visit featured music, dance and games led by Euro Global team of sports and dance coaches. Pupils were also given short etiquette, career and motivational talk before and after their games. Branded Savana gift items and writing materials were presented to the pupils to round off the visit.
Prince Wale Atiba, Sports Coordinator, Beehive School, said, “The children have had an exciting time today. It’s always good to have something different from our usual day to day to activities and Euro Global has been able to help us spice up our week. I’m sure the kids will be talking about this visit in the days to come. Of course we will like to use this opportunity to call on corporate bodies to embark on visits as a way of identifying and supporting schools that have robust sporting programmes for pupils.”