Some few years ago, Nunu, an evaporated milk brand made a loud entry into the market.
The milk, manufactured by Nutricima Limited became an instant bride cherished by many who thought the milk which promised ”you and your family a creamy, nutritious and satisfying milk packed with nutrition and goodness” had come to stay on the shelves of supermarkets and stores.
But checks by BRANDCAMPAIGN revealed that Nunu has lost its shine and just struggling to survive in the category dominated by the likes of Hollandia Evap, Peak Milk, Dano and Cowbell.
What has happened to the strength mustered by this brand when it landed in the market?
Can the brand custodians make bold attempts again to reposition the well loved milk brand? We are all waiting.