Experts the world over have emphasized the importance of a healthy and complete breakfast as studies have shown that it adequately refuels the body, enhances mood, improves concentration, helps maintain a healthy weight, and is the foundation of a healthy diet. Starting your day right with a complete breakfast is one of the best ways to set yourself up for a good day of vitality. A complete breakfast is actually a good way to get a head start on packing in the nutrients our body needs to function well.
Whatever the combination, a breakfast meal will not be complete without a complement of fruit or Juices as it provides important nutrients for overall health. They are an important part of a healthy breakfast because they are excellent sources of minerals, vitamins and fiber. Nutritionist recommend daily intake of 100% fruit juices to complement fruits because they are made from real natural fruits and offer the range of nutrition beneﬁts whole fruit offers. 100% fruit juice like Chivita 100% makes it easier to try a variety of colourful fruits as part of a complete breakfast throughout the year
For instance, including a glass of Chivita 100% fruit juice each day, as part of a healthy and varied breakfast diet, is a great tasting way to improve intake of important nutrients which are vital for wellbeing. Each glass of Chivita 100% fruit Juice is a powerhouse of anti-oxidants, essential minerals, vitamins, and phyto-nutrients that can provide long term benefits for your health. With no preservatives, no added sugar, no artificial colour, Chivita 100% fruit Juice is a perfect addition to breakfast as it is easy to digest and wakes up the body metabolism with a steady influx of natural fruit sugars.
This, Chivita 100% fruit juice aptly showcases through its newly launched #BreakfastWithChivita100% television advertisement meant to drive awareness initiatives for a complete healthy breakfast. The television commercial engages consumers by portraying internationally renowned football stars like Wayne Rooney, Juan Mata, Marcus Rashford and Eric Bailly having glasses of Chivita 100% as part of their complete breakfast meal for an active day. Thoroughly refreshed and nourished from consuming the fruit juice, the players set out to challenge themselves to attain 100% Commitment and 100% success in their game, exemplifying qualities closely associated with Chivita 100%
According to Mr. Probal Bhattacharya, Head of Marketing, Chi Limited, “Breakfast gives us all a chance to start each day with a healthy and complete meal. Chivita 100% fruit juice is a convenient, delicious and nutritious beverage to complement breakfast. Through our new #BreakfastwithChivita100% campaign, we have reiterated the value of Chivita 100% as a healthy breakfast addition. Chivita 100% offers active and health-conscious consumers a range of refreshing and nourishing fruit choices for a complete breakfast diet”
Produced from the finest collection of local and imported fruits and squeezed into affordable packs, Chivita 100% fruit juice comes with No Added Sugar, No Preservatives or Colour, and is available in six variants; Real Orange, Real Apple, Real Pineapple, Red Grape, Orange Pineapple & Orange Mange and 1 Litre, 315ml and 200ml pack sizes.
Incorporated in 1980, CHI limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of Juice, Dairy based Beverages & Snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks and drinking yogurts in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.
In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHI Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia Malt and Milk to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meatpie and CHI Classic Cake.
An ISO 22000 certified company, CHI Limited’s world class, state of the art manufacturing facility deploys the most advanced processing and packaging technology available anywhere in the world. The company also dedicates resources to research and development to ensure that CHI products provide the essential vitamins and nutrients that the consumer requires for healthy living. This is why the ‘’House of CHI’’ logo is now widely regarded as a symbol of unquestionable quality.
CHI Limited has established footprints in urban and rural Nigeria with large number of depot operations across the nation. The company is also one of the few Fast Moving Consumer Goods (FMCG) companies flying the Nigerian flag across Africa with quality exports that are competing favourably with brands from the rest of the world.
The passion for excellence and commitment for sustainable development is exemplified by the significant investment of CHI Limited in manufacturing and other related infrastructure projects. Thus, CHI Limited provides direct employment to over 2,500 employees and indirect employment to an estimated 50,000 people throughout its value chain.