In an effort to reinforce its leadership of the fruit juice market for children, Capri-Sonne, the fruit juice mothers all over the world trust, has launched a national consumer promotion tagged ‘Fun Alarm Promo.’ The promo which is targeted at mothers who want the best for their children will give them the opportunity to win free gifts inside every carton of all variants of their favourite Capri-Sonne that they buy while the promo lasts.
Cartons of the world’s No. 1 favourite drink of children in Nigeria will contain gift items which can vary from carton to carton. The gift items ranges from Pencil Cases, Rulers, ColourfulStickeez and lots more.
The Capri-Sonne “Fun Alarm Promo” which is being amplified nationwide with an effective media campaign running on major regional and national television channels and radio stations in the country.
Simultaneously, the campaign is being driven through advertisements on Billboards and digital platforms like Twitter and Facebook. Consumer engagement platforms such as trade activations in open markets and consumer activations like taste trials in schools and shopping malls has commenced in various cities to connect with the consumers.
According to Managing Director, Chi Limited, Deepanjan Roy, “We are confident that – the Capri-Sonne Fun Alarm Promo will resonate with children across Nigeria, will create the excitement and fun that Capri-Sonne is known for, by offering experiences children love to engage in.
Trusted by Mothers for its health benefits and widely popular with children across Nigeria for its delicious taste, Capri Sonne is made from natural ingredients, with no artificial flavours, no added sugar and no added colour. It is healthy, naturally tasty and filled with lots of energy and fun. It comes in fun pouches and is available in six variants of Orange, Pine Apple, Apple, Strawberry, Multi Vitamin and Tropical fruits.