The 2020 Marketing Edge Awards for Marketing and Advertising Excellence made a grand style testimony as the leading brands, marketing and advertising magazine in Nigeria hosted its annual awards ceremony to reward outstanding brands and marketing professionals in the Nigerian integrated marketing communications industry.
The event, which was held at the prestigious D’Podium International Event Centre on October 16, 2020, attracted high-profile guests and dignitaries from various segments of the IMC industry, including top brands custodians and government officials.
In his opening speech, the Publisher/Chief Executive Officer of Marketing Edge, Mr. John Ajayi described the event being unique with special attractions that was organically planned and designed to reboot, restart and re-energise the social, intellectual and entrepreneurial landscape of the Nigeria IMC industry after the country’s battle with COVID-19 pandemic.
In his words: ‘’We have watched and monitored these individuals and agencies very closely in the last few years and can confidently attest to their market leadership, resilience, excellence and above all landmark achievements in their various sectors.’’
He added that: ‘’Our resolve to recognise these players and gladiators as well as iconic leaders in the business of brand management and management of brand business was equally informed by the fact that these are the people that have made the industry tick over the years.’’
Some of the brands that were recognized during the night include: MTN Nigeria is awarded Brand of the Year, Airtel Touching lives bags Innovative Leadership Award, First City Monument Bank- Outstanding SME Supporting Bank of the Year, Outstanding Young Radio Station of the year-Max FM, Television Station of the Year- TVC, Outstanding Radio Station of the Year – Nigeria Info, Streams Media- Outstanding Media Agency of the Year, Arden and Newton- Outstanding Creative Agency of the Year and Most Creative Agency of the Year goes to X3M Ideas.
Others are: Eagleserve Consultants- Young Creative Agency of the Year, Aster Integrated Marketing Communications- Young Experiential Marketing Agency of the Year, Route 712- Outstanding Experiential Marketing Agency, Four Pulley- Young Out-of-home Advertising Agency of the Year and Most Outstanding Creative Agency of the Decade- DDB.
Some of the personalities honoured are: Mr. Steve Babaeko, CEO, X3M Ideas – Brand Personality of the Year, Mr Emmanuel Agu, Group Marketing Director, Jotna Nigeria- Outstanding Marketing Personality of the Year and Mr. Charles Aigbe, Group Head, Corporate Communications, Fidelity Bank- Outstanding Corporate Communications Personality of the Year.
In his earlier address, the Chairman of the Day, Mr. George Thorpe described the process leading to the awards selection as a product of painstaking search which placed the agencies and personalities ahead in their respective categories.
According to him, ‘’We are here tonight to celebrate those who have proven to be a force to reckon with in the field of brand, marketing and advertising in the last one year and those that are worthy of Marketing Edge Awards for this year.’’