African Public Relations Association (APRA) has concluded plans in partnership with Holmes Report to unveil its first ever African SABRE Awards in May, 2017 during the APRA conference in Marrakesh, Morocco.
The SABRE Awards, positioned to recognise superior achievement in Branding and Reputation Management has been consistently held for over two decades in North- America, Europe, Middle East and Africa, the Asia Pacific, Latin America and South Asia.
It is conventional that winners that emerged from those regional competitions would automatically qualify for the Global SABRE awards that would be screened and short-listed from over 5,000 best PR campaigns filed in from around the globe.
There is also an agreed template whereby the winners from the African SABREs shall be considered automatically for the EMEA awards already scheduled to include an African category as well accept African entries in all the categories of the globally rated awards.
Paul Holmes, the Chairman of the of the Panel of Judges, the SABRE said “We have seen some exceptional public relations work from Africa in our EMEA SABRE competition in recent years, proving that the best African campaigns are just as strategic, just as creative, and just as effective as work from Europe’s largest and most sophisticated markets. Now is the time for Africa to have its own competition so that we can see even more of that great work.”
APRA president, Yomi Badejo-Okusanya adds: “The African Public Relations Association is delighted to have partnered with The Holmes Report to launch the SABRE Awards Africa. Recognition of the quality of work being produced across the continent is important, not only to industry players, but also to clients. We are firm believers that recognition inspires continuous improvement and encourages a continued focus on skills development which is a main driver for APRA.”
Entry for the awards closes on Monday, January 9, 2017 but with an additional payment of late entries could tolerated till February 6, 2017