In its quest to become the biggest retail market in the southwest Nigeria, FoodCo Nigeria Limited, one of Nigeria’s leading indigenous diversified consumer goods company, has taken another bold step with the opening of its 13th store at Akin Olugbade Social Centre, Owu, Abeokuta, Ogun State on Friday, October 8, 2021.
The launch witnessed a huge patronage by the people of Abeokuta who came out en-masse to experience and show their desire for high quality products and deliciously cooked meals.
Speaking during the launch, Ade Sun-Basorun, the Chief Executive Officer of FoodCo Nigeria Limited, stated that the choice of Abeokuta was as a result of his team’s evaluation that identified rear customers in the city with desire for quality products.
‘’Our aspiration is to continue to serve more and more customers across South West. We have a team that helps evaluate markets with a viewpoint of where we have our rare customers that have desires for what we offer and whom we can add value to their lives by bringing them some measure of joy and satisfaction in their retail experience,’’ he said.
‘’That helps us to look at different locations, and we were able to identify the opportunities in Abeokuta, the size of the city was attractive, the kind of people that the city has and their warm and kind reception were some the features that motivated us.
‘’We have come to find out that these were common within the city, their appreciation of both quality products and experience as well as their desire for value were some of the attitudinal qualities that the team also identified that helped us conclude that this was indeed a market that has consumers that value what we offer, hence our decision to open a shop in the state.
‘’ Our desire is to open more stores in the state and we are hoping that this will be the beginning of greater things to come and the fulfillment of our goal of expanding across the south west region of the country,’’ he added.
He continued: ‘’As a company, we are deeply committed to helping our customers have value for their money, and having been around for 39 years, the FoodCo brand is wrapped around a rich legacy of outstanding customer service driven by innovation.
‘’We offer our products at a very exorbitant discounted price, also offer our customer that ambiance for them to shop so that we can have retention of business and we also add value. We take our customers as king and that has been our strength over the years.’’
FoodCo was established in 1982, as a wholly-owned Nigerian company. It operates the largest supermarket chain brand in southwest Nigeria, outside Lagos, with 13 stores spread across the region. FoodCo has grown to become a one-stop-shop for consumer goods, including restaurant chain and bakery.