Airtel Nigeria has announced the launch of the fourth edition of its Red Hot Promo, an annual reward initiative and one of Nigeria’s biggest and most credible consumer promotion platforms, designed to delight, excite and reward telecoms consumers.
Announcing the launch, the Telco noted that the fourth edition has been repackaged to thrill as many customers as possible with exciting prizes up for grabs. Airtel said over 360,000 customers will win different prizes in this year’s edition, making it the biggest ever, since the launch of the Red Hot promo four years ago. The 2016 Airtel Red Hot Promo will see Airtel give away N200million in cash prizes.
Eight lucky customers will win the weekly grand prize of N10,000,000 each while 60 Customers will become instant millionaires, winning N1,000,000 daily.
600 telecoms consumers will smile to the bank as N100, 000 daily prize winners. Over the 60 day period, 6,000 participants will also emerge as N500 airtime winners, bringing the total number of winners in this year’s Red Hot promo to over 360,000.
To participate and win in the promo, Airtel customers simply need to recharge their lines, buy any voice or data bundle or take the deal of the day by dialling *340# to enter into the daily draw.
The promo is point based and customers earn points based on the value of recharge or bundle they buy.
According to Airtel, multiple recharges earn customers more points, which in turn increase their chances of being selected in the daily draws.
Customers who take the deal of the day by dialling *340# also earn additional points, which increase their chances of winning. Points represent the number of entries a subscriber has in the promo and the more points a customer has accumulated, the higher the chances of winning.
Participants accumulate and keep points they earn all through the duration of the promo. Customers’ numbers will, however, be in the draw only on the days they recharge, buy a bundle or take the deal of the day.
Customers can check the number of points they have accumulated in the promo by sending ‘POINTS’ as SMS to the short code, 340. This SMS is zero-rated, completely without charge. The promo will run till February 3rd 2016.
Commenting on the Red Hot promo 4.0, Airtel Nigeria’s Chief Commercial Officer, Ahmad Mokhles, said: “The Red Hot Promo is designed to reward customer’s loyalty and patronage – it is Airtel’s unique way of showing appreciation to telecoms consumers, recognizing and rewarding them for their continuing commitment to the Airtel brand.
We chose this period of the year to organise this big reward initiative as it is a befitting way to end the year on a winning and rewarding note for our esteemed customers.”
Currently in its fourth season, the Red Hot Promo has improved the socio-economic status of many Nigerians and assisted others to achieve their aspirations.
It will be recalled that Red Hot Promo 3 saw 240 people winning all-expense paid holidays to Dubai, United Arab Emirates (UAE). In Season 2, a truck driver, Abiodun Adio, emerged the grand prize winner, smiling home with a brand new Range Rover, while Danjuma Yakubu, a National Assembly correspondent with Radio Nigeria’s Precious FM in Lafia, Nasarawa State won the N10 million grand prize in Season 1. The Airtel Red Hot promo is open to all new and existing Airtel subscribers.